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  <title
    type="text">Influenster, Inc.</title>
  <subtitle
    type="text">Contains the last 20 releases</subtitle>
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  <rights
    type="text">Copyright 2020, Influenster, Inc.</rights>
  <updated>2020-01-21T14:00:00Z</updated>
  <author>
    <name>newsdesk@globenewswire.com (NewsDesk)</name>
    <uri>http://www.globenewswire.com/LegacyRss?Length=4</uri>
    <email>newsdesk@globenewswire.com</email>
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  <entry>
    <id>https://www.globenewswire.com/news-release/2020/01/21/1973022/0/en/Influenster-Announces-Winners-of-Spring-2020-Women-in-STEM-Scholarship.html</id>
    <title
      type="text">Influenster Announces Winners of Spring 2020 Women in STEM Scholarship</title>
    <published>2020-01-21T14:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2020/01/21/1973022/0/en/Influenster-Announces-Winners-of-Spring-2020-Women-in-STEM-Scholarship.html" />
    <content
      type="html"><![CDATA[Top Product Reviews Platform Continues Mission to Inspire and Empower Rising Female Leaders <pre>Top Product Reviews Platform Continues Mission to Inspire and Empower Rising Female Leaders</pre>]]></content>
    <dc:identifier>1973022</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Tue, 21 Jan 2020 14:01 GMT</dc:modified>
    <dc:subject>Company Announcement</dc:subject>
    <dc:keyword>stem scholarship</dc:keyword>
    <dc:keyword>scholarship</dc:keyword>
    <dc:keyword>women in stem</dc:keyword>
    <dc:keyword>STEM</dc:keyword>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2018/12/26/1678217/0/en/What-do-the-reviews-of-5-million-product-lovers-indicate-will-be-hot-in-2019.html</id>
    <title
      type="text">What do the reviews of 5 million+ product lovers indicate will be hot in 2019? </title>
    <published>2018-12-26T11:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/12/26/1678217/0/en/What-do-the-reviews-of-5-million-product-lovers-indicate-will-be-hot-in-2019.html" />
    <content
      type="html"><![CDATA[Leading reviews and ratings community, Influenster, reveals beauty trends and product predictions for the year ahead <pre>Leading reviews and ratings community, Influenster, reveals beauty trends and product predictions for the year ahead</pre>]]></content>
    <dc:identifier>1678217</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 26 Dec 2018 11:00 GMT</dc:modified>
    <dc:subject>Product / Services Announcement</dc:subject>
    <dc:keyword>Beauty</dc:keyword>
    <dc:keyword>Trends</dc:keyword>
    <dc:keyword>2019</dc:keyword>
    <dc:keyword>New Year</dc:keyword>
    <dc:keyword>product reviews</dc:keyword>
    <dc:keyword>Word of mouth marketing</dc:keyword>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2018/09/14/1571227/0/en/Influenster-2018-Reviewers-Choice-Awards-Best-In-Beauty-Winners-Revealed.html</id>
    <title
      type="text">Influenster 2018 “Reviewers’ Choice Awards: Best In Beauty” Winners Revealed</title>
    <published>2018-09-14T16:09:50Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/09/14/1571227/0/en/Influenster-2018-Reviewers-Choice-Awards-Best-In-Beauty-Winners-Revealed.html" />
    <content
      type="html"><![CDATA[Products with Most Reviews, Highest Star Rating; As Informed by Unbiased Consumer Opinions  Shared in 6MM+ Beauty Reviews <pre>Products with Most Reviews, Highest Star Rating; As Informed by Unbiased Consumer Opinions  Shared in 6MM+ Beauty Reviews</pre>]]></content>
    <dc:identifier>1571227</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Fri, 14 Sep 2018 16:09 GMT</dc:modified>
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  <a href="https://www.globenewswire.com/news-release/2018/09/14/1571227/0/en/Influenster-2018-Reviewers-Choice-Awards-Best-In-Beauty-Winners-Revealed.html">
    <img src="https://resource.globenewswire.com/Resource/Download/b4a269be-b28a-454d-a90b-1def532a966c" width="600" align="left" border="0" alt="Influenster &quot;Reviewers' Choice Awards: Best in Beauty&quot;" title="2018 Awards Seal" />
  </a>
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      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
    <dc:subject>Company Announcement</dc:subject>
    <dc:keyword>Beauty</dc:keyword>
    <dc:keyword>product reviews</dc:keyword>
    <dc:keyword>business of influence</dc:keyword>
    <dc:keyword>digital</dc:keyword>
    <dc:keyword>marketing</dc:keyword>
    <dc:keyword>product ratings</dc:keyword>
    <dc:keyword>technology</dc:keyword>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2018/08/28/1557536/0/en/Influenster-Launches-ReviewSource-and-Review-Ads.html</id>
    <title
      type="text">Influenster Launches ReviewSource and Review Ads</title>
    <published>2018-08-28T12:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/08/28/1557536/0/en/Influenster-Launches-ReviewSource-and-Review-Ads.html" />
    <content
      type="html"><![CDATA[New Offerings Leverage the Power of Organic Reviews; Enable Brands to Better Connect with Consumers and Retailers <pre>New Offerings Leverage the Power of Organic Reviews; Enable Brands to Better Connect with Consumers and Retailers</pre>]]></content>
    <dc:identifier>1557536</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Tue, 28 Aug 2018 12:02 GMT</dc:modified>
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  <a href="https://www.globenewswire.com/news-release/2018/08/28/1557536/0/en/Influenster-Launches-ReviewSource-and-Review-Ads.html">
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      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
    <dc:subject>Product / Services Announcement</dc:subject>
    <dc:keyword>product reviews</dc:keyword>
    <dc:keyword>product ratings</dc:keyword>
    <dc:keyword>digital</dc:keyword>
    <dc:keyword>technology</dc:keyword>
    <dc:keyword>business of influence</dc:keyword>
    <dc:keyword>marketing</dc:keyword>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2018/05/15/1503679/0/en/Influenster-Announces-Two-Key-New-Executive-Hires.html</id>
    <title
      type="text">Influenster Announces Two Key New Executive Hires</title>
    <published>2018-05-15T15:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/05/15/1503679/0/en/Influenster-Announces-Two-Key-New-Executive-Hires.html" />
    <content
      type="html"><![CDATA[Expansion of Influenster’s management team to support rapid growth <pre>Expansion of Influenster’s management team to support rapid growth</pre>]]></content>
    <dc:identifier>1503679</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Tue, 15 May 2018 15:00 GMT</dc:modified>
    <dc:subject>Directors and Officers</dc:subject>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/12/05/1290327/0/en/Influenster-Announces-the-2017-Women-in-STEM-Scholarship-Recipients.html</id>
    <title
      type="text">Influenster Announces the 2017 Women in STEM Scholarship Recipients</title>
    <published>2017-12-05T16:30:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/12/05/1290327/0/en/Influenster-Announces-the-2017-Women-in-STEM-Scholarship-Recipients.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - December 05, 2017) - </span><a href="https://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster</span></a>, the leading product discovery and reviews platform, today announced the recipients of the Influenster 2017 Scholarship for Women in STEM. These outstanding recipients are university students who specialize in fields that span from design engineering to applied mathematics, and who embody the potential for what the future of STEM holds. </p>]]></content>
    <dc:identifier>1290327</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
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  <a href="https://www.globenewswire.com/news-release/2017/12/05/1290327/0/en/Influenster-Announces-the-2017-Women-in-STEM-Scholarship-Recipients.html">
    <img src="http://www.marketwire.com/library/MwGo/2017/12/5/11G148508/Images/scholarship_logo-01-8d23ff9caa9889d09115467b6c933767.jpg" width="600" align="left" border="0" alt="Photo" title="Influenster 2017 Scholarship For Women in STEM" />
  </a>
</p><br clear="all" />]]></media:text>
      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/10/09/1290322/0/en/Influenster-2017-Reviewers-Choice-Awards-Best-In-Beauty-Winners-Have-Been-Revealed.html</id>
    <title
      type="text">Influenster 2017 Reviewers' Choice Awards: Best In Beauty Winners Have Been Revealed</title>
    <published>2017-10-09T15:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/10/09/1290322/0/en/Influenster-2017-Reviewers-Choice-Awards-Best-In-Beauty-Winners-Have-Been-Revealed.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - October 09, 2017) - </span><a href="http://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster</span></a>, the product discovery and reviews platform, announced the winners of the <a href="https://www.influenster.com/awards/winners" rel="nofollow" title=""><span style="text-decoration:underline">Influenster 2017 Reviewers' Choice Awards: Best In Beauty</span></a> today. The 70 winners were selected based on the analysis of over thirteen million organic reviews, ratings, photos, questions and answers left by members over the past twelve months. With no editors or experts to select the winners, this awards program is solely by the people, for the people, in determining the best in beauty. </p>]]></content>
    <dc:identifier>1290322</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
      type="image/jpeg"
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      <media:text
        type="html"><![CDATA[<p>
  <a href="https://www.globenewswire.com/news-release/2017/10/09/1290322/0/en/Influenster-2017-Reviewers-Choice-Awards-Best-In-Beauty-Winners-Have-Been-Revealed.html">
    <img src="http://www.marketwire.com/library/MwGo/2017/10/6/11G146324/Images/Influenster_2017_Reviewers_Choice_Awards_Best_In_B-0ee3e4fc643783b8bd994b1d2656c9ae.jpg" width="600" align="left" border="0" alt="Photo" title="Influenster 2017 Reviewers' Choice Awards: Best In Beauty" />
  </a>
</p><br clear="all" />]]></media:text>
      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/08/30/1290319/0/en/Influenster-2017-Scholarship-For-Women-in-STEM-Application-Now-Open.html</id>
    <title
      type="text">Influenster 2017 Scholarship For Women in STEM: Application Now Open</title>
    <published>2017-08-30T15:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/08/30/1290319/0/en/Influenster-2017-Scholarship-For-Women-in-STEM-Application-Now-Open.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - August 30, 2017) - </span><a href="https://www.influenster.com/" rel="nofollow" title="Influenster">Influenster</a>, the leading product discovery and reviews platform, today announced that it has started accepting applications for the <a href="https://www.influenster.com/scholarship" rel="nofollow" title=""><span style="text-decoration:underline">Influenster 2017 Scholarship For Women in STEM</span></a>. Influenster will be granting scholarships to five outstanding female students pursuing an undergraduate or graduate degree in a technical field of study.<br><br>"As a company taking a stance to change the ratio in tech, the Influenster Scholarship for Women in STEM is our way of not only bringing awareness to the industry shortage of women developers, but to also make an active commitment to empower the next generation of female leaders in tech," said Elizabeth Scherle, Co-Founder and President of Influenster.<br><br>To qualify, the applicant must:</p>]]></content>
    <dc:identifier>1290319</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/08/02/1290315/0/en/Influenster-App-Launches-Short-Form-Video-Reviews-Feature.html</id>
    <title
      type="text">Influenster App Launches Short-Form Video Reviews Feature</title>
    <published>2017-08-02T15:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/08/02/1290315/0/en/Influenster-App-Launches-Short-Form-Video-Reviews-Feature.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - August 02, 2017) - </span> <a href="http://www.influenster.com" rel="nofollow" title="Influenster">Influenster</a>, the leading product discovery and reviews platform, today announced the addition of a video reviews feature that allows users to upload short-form videos of product reviews on the app. With this update, users can add depth, context, and storytelling in the form of video reviews in addition to their text-based reviews and photo uploads. </p>]]></content>
    <dc:identifier>1290315</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
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      <media:text
        type="html"><![CDATA[<p>
  <a href="https://www.globenewswire.com/news-release/2017/08/02/1290315/0/en/Influenster-App-Launches-Short-Form-Video-Reviews-Feature.html">
    <img src="http://www.marketwire.com/library/MwGo/2017/8/1/11G143543/Images/Video_Reviews_1-392f7724da4a838ba2f81c48543f5cdb.jpg" width="600" align="left" border="0" alt="Photo" title="Short-Form Video Reviews Feature In The Influenster App" />
  </a>
</p><br clear="all" />]]></media:text>
      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/06/22/1290310/0/en/Influenster-Launches-The-Real-Time-Disclosure-Monitor.html</id>
    <title
      type="text">Influenster Launches The Real-Time Disclosure Monitor</title>
    <published>2017-06-22T15:30:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/06/22/1290310/0/en/Influenster-Launches-The-Real-Time-Disclosure-Monitor.html" />
    <content
      type="html"><![CDATA[<p><em><p>Giving brands and content creators the assurance of social compliance</p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - June 22, 2017) - </span> <a href="http://www.influenster.com" rel="nofollow" title="Influenster">Influenster</a>, the leading product discovery and reviews platform, today announced the launch of The Real-Time Disclosure Monitor, the first automated tool to check for social media compliance to Federal Trade Commission (FTC) guidelines live. With this new solution, Influenster holds brands and content creators to the highest standards of disclosure in social influencer marketing.</p>]]></content>
    <dc:identifier>1290310</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/03/21/1290306/0/en/Influenster-Now-Provides-Product-Reviews-to-Google-Shopping.html</id>
    <title
      type="text">Influenster Now Provides Product Reviews to Google Shopping</title>
    <published>2017-03-21T14:30:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/03/21/1290306/0/en/Influenster-Now-Provides-Product-Reviews-to-Google-Shopping.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - March 21, 2017) - </span> <a href="http://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster</span></a>, the product discovery and reviews platform, announced today that it is now a Google Shopping Reviews Provider. Authentic product reviews from influenster.com are now syndicated into the five-star rating system on Shopping ads across google.com and google.com/shopping. Consumers now benefit from the addition of Influenster's 12.8 million reviews to Google Shopping to make more educated decisions. </p>]]></content>
    <dc:identifier>1290306</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/02/14/1290302/0/en/Valentine-s-Day-2017-What-Gifts-Women-Really-Want-To-Receive.html</id>
    <title
      type="text">Valentine's Day 2017: What Gifts Women Really Want To Receive</title>
    <published>2017-02-14T16:42:30Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/02/14/1290302/0/en/Valentine-s-Day-2017-What-Gifts-Women-Really-Want-To-Receive.html" />
    <content
      type="html"><![CDATA[<p><em><p>Hint: Put your stuffed toys and greeting cards aside</p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - February 14, 2017) - </span>On Cupid's busiest day, men and women scramble to find gifts that best express their feelings towards their significant others, loved ones, and friends. <a href="http://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster</span></a>, the product discovery and reviews platform, surveyed 6,899 women to find out their thoughts on Valentine's Day, who they celebrate the holiday with, and the types of gifts they would like to receive. <br><br>Of the women surveyed, 71% of them have significant others and 87% of them celebrate Valentine's Day. Of the 13% who choose not to celebrate Valentine's Day, their reasons vary from "it leaves out those who are not in a relationship" (31%) to "it limits celebrating romance to just one day" (30%), "it is commercialized" (29%), "places are too crowded to celebrate" (13%) and "it is too pricey to celebrate" (10%). <br><br>For those who do celebrate Valentine's Day, 79% of them spend it with their significant other -- nothing surprising there. Although, it was interesting that 31% of them celebrate the holiday with their children, compared to parents (18%), girl friends (16%), both girl and guy friends (13%), siblings (12%), relatives (7%), and guy friends (4%). <br><br><strong>Save your DIY gifts for another holiday. Women want to be pampered on Valentine's Day.<br></strong><br>When asked about the types of gifts they like to receive on Valentine's Day, 71% of the women surveyed revealed they would like to receive a pampering gift (70%) compared to a physical gift (63%), experiential gift (39%), or a DIY gift (33%). Only 2% of women revealed they do not like to receive gifts on Valentine's Day. <br><br>Almost two-thirds of the women surveyed think that $21 - $100 is an appropriate range of money to spend on Valentine's Day. Here is the full price range breakdown: $0: 1.22%, $1-$10: 2%, $11-$20: 7%, $21-$50: 29%, $51-$100: 36%, $101-$200: 17%, $201-$300: 4%, $301-$400: 1%, $401-$500: 1%, $501-$1,000: 1%, Over $1,000: 1%. <br><br><strong>Cosmetics/grooming is American women's most wanted gift. <br></strong><br>When asked about what they specifically want for Valentine's Day, the women surveyed revealed cosmetics/grooming products were their top gift choices. Although not commonly associated with Valentine's Day, cosmetics/grooming products as the most wanted gifts reflect a cultural shift in what is acceptable as "romantic" gifts. More traditional gifts associated with the holiday such as dining out or flowers came in second and third respectively for overall number of votes received.<br><br>State by state breakdown: <br>AK Fragrance <br>AL Cosmetics/Grooming<br>AR Flowers<br>AZ Cosmetics/Grooming<br>CA Cosmetics/Grooming<br>CO Dining out<br>CT Cosmetics/Grooming<br>DC Dining out<br>DE Chocolate and candy<br>FL Cosmetics/Grooming<br>GA Cosmetics/Grooming<br>HI Flowers<br>IA Dining out <br>ID Clothing and shoes<br>IL Cosmetics/Grooming<br>IN Chocolate and candy<br>KS Dining out<br>KY Dining out<br>LA Spa and wellness<br>MA Chocolate and candy<br>MD Cosmetics/Grooming<br>ME Jewelry<br>MI Dining out<br>MN Flowers<br>MO Chocolate and candy<br>MS Cosmetics/Grooming<br>MT Fragrance <br>NC Cosmetics/Grooming<br>ND Electronics/Gadgets<br>NE Cosmetics/Grooming<br>NH Spa and wellness<br>NJ Dining out <br>NM Flowers<br>NV Cosmetics/Grooming<br>NY Cosmetics/Grooming<br>OH Flowers<br>OK Cosmetics/Grooming<br>OR Cosmetics/Grooming<br>PA Flowers<br>RI Flowers<br>SC Dining out <br>SD Engagement ring<br>TN Cosmetics/Grooming<br>TX Cosmetics/Grooming<br>UT Clothing and shoes<br>VA Cosmetics/Grooming<br>VT Dining out <br>WA Cosmetics/Grooming<br>WI Bag/Purse/Wallet<br>WV Dining out <br>WY Chocolate and candy<br><br>These are some of the key findings from an Influenster survey conducted from Jan 13 - 23, 2017, with a total of 6,899 completes and a sample of 6,899 users across all ages (18-24: 47%; 25-34: 38%; 36-44: 11%, 45-54: 3%; 55+: 1%) with heavy social media usage (On 2+ social media channels: 99%). Average age of respondent: 26. The survey was conducted online in all 50 U.S. states and the District of Columbia. The margin of sampling error is +/- 1.38 percentage points. <br><br><strong>About Influenster</strong><br>Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews. <br><br>The Influenster community of 3 million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster.com 3 years ago, over 13 million reviews have been created on more than 2 million products. <br><br>Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information or to become an Influenster visit:<a href="http://www.influenster.com" rel="nofollow" title=""> <span style="text-decoration:underline">www.influenster.com</span></a>.</p>]]></content>
    <dc:identifier>1290302</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
      type="image/jpeg"
      width="600"
      url="http://www.marketwire.com/library/MwGo/2017/2/14/11G130267/Images/Influenster_Valentine_s_Day_Map-27ea812469488fa5a4ea97363fe37dac.jpg">
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  <a href="https://www.globenewswire.com/news-release/2017/02/14/1290302/0/en/Valentine-s-Day-2017-What-Gifts-Women-Really-Want-To-Receive.html">
    <img src="http://www.marketwire.com/library/MwGo/2017/2/14/11G130267/Images/Influenster_Valentine_s_Day_Map-27ea812469488fa5a4ea97363fe37dac.jpg" width="600" align="left" border="0" alt="Photo" title="Influenster's Map Of What Women Want For Valentine's Day" />
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      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/12/01/1290298/0/en/Influenster-Names-Dr-Huseyin-Mutlu-Chief-Technology-Officer.html</id>
    <title
      type="text">Influenster Names Dr. Huseyin Mutlu Chief Technology Officer</title>
    <published>2016-12-01T15:30:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/12/01/1290298/0/en/Influenster-Names-Dr-Huseyin-Mutlu-Chief-Technology-Officer.html" />
    <content
      type="html"><![CDATA[<p><em><p>Former Chief Data Scientist Assumes New Position Within Influenster's Leadership Team</p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - December 01, 2016) - </span> <a href="http://www.influenster.com" rel="nofollow" title="Influenster">Influenster</a>, the leading product discovery and reviews platform, announced that it has appointed Dr. Huseyin Mutlu as chief technology officer (CTO) effective December 1. Returning back to this role after serving as chief data scientist (CDS) of the company, Mutlu will lead the technology team to add new features to Influenster's web and mobile applications and provide a better user experience through data-driven solutions.</p>]]></content>
    <dc:identifier>1290298</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
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      width="600"
      url="http://www.marketwire.com/library/MwGo/2016/11/30/11G123875/Images/Dr._Huseyin_Mutlu_CTO_of_Influenster-62bd91737b0fb1aaac9f297eadc30ecf.jpg">
      <media:text
        type="html"><![CDATA[<p>
  <a href="https://www.globenewswire.com/news-release/2016/12/01/1290298/0/en/Influenster-Names-Dr-Huseyin-Mutlu-Chief-Technology-Officer.html">
    <img src="http://www.marketwire.com/library/MwGo/2016/11/30/11G123875/Images/Dr._Huseyin_Mutlu_CTO_of_Influenster-62bd91737b0fb1aaac9f297eadc30ecf.jpg" width="600" align="left" border="0" alt="Photo" title="Dr. Huseyin Mutlu, CTO, Influenster" />
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      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/11/10/1290294/0/en/Influenster-Reveals-The-Winners-Of-The-2nd-Annual-Reviewers-Choice-Awards-Best-In-Beauty.html</id>
    <title
      type="text">Influenster Reveals The Winners Of The 2nd Annual Reviewers' Choice Awards: Best In Beauty</title>
    <published>2016-11-10T17:44:11Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/11/10/1290294/0/en/Influenster-Reveals-The-Winners-Of-The-2nd-Annual-Reviewers-Choice-Awards-Best-In-Beauty.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - November 10, 2016) - </span> <a href="http://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster,</span></a> the product discovery and reviews platform, announced the winners of The 2nd Annual Influenster Reviewers' Choice Awards: Best in Beauty today. The winning beauty products were determined based on over 200K votes locked in by more than 84K voters. These top drugstore and luxury products of 2016 range from trendy cult favorites to timeless classics that have stood the test of time. </p>]]></content>
    <dc:identifier>1290294</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
      type="image/jpeg"
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      url="http://www.marketwire.com/library/MwGo/2016/11/8/11G121309/Images/Beauty_Award_seal-530d40032e66aa68a711708a6714d6ea.jpg">
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  <a href="https://www.globenewswire.com/news-release/2016/11/10/1290294/0/en/Influenster-Reveals-The-Winners-Of-The-2nd-Annual-Reviewers-Choice-Awards-Best-In-Beauty.html">
    <img src="http://www.marketwire.com/library/MwGo/2016/11/8/11G121309/Images/Beauty_Award_seal-530d40032e66aa68a711708a6714d6ea.jpg" width="600" align="left" border="0" alt="Influenster Reviewers' Choice Awards Logo" title="The 2nd Annual Reviewers' Choice Awards: Best in Beauty" />
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        role="publishing company">GlobeNewswire Inc.</media:credit>
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  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/10/19/1290289/0/en/Influenster-Partners-With-Bazaarvoice-In-The-Content-Acquisition-Partner-Program-Amplifying-Product-Reviews-For-Brands.html</id>
    <title
      type="text">Influenster Partners With Bazaarvoice In The Content Acquisition Partner Program: Amplifying Product Reviews For Brands</title>
    <published>2016-10-19T14:40:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/10/19/1290289/0/en/Influenster-Partners-With-Bazaarvoice-In-The-Content-Acquisition-Partner-Program-Amplifying-Product-Reviews-For-Brands.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - October 19, 2016) - </span> <a href="http://www.influenster.com" rel="nofollow" title="Influenster">Influenster</a>, the leading product discovery and reviews platform that hosts authentic reviews, announced its partnership with <a href="http://bazaarvoice.com" rel="nofollow" title="Bazaarvoice">Bazaarvoice</a>, the consumer-generated content solution provider creating one of the world's largest shopper networks. Of the 10 million+ unbiased reviews on Influenster, more than 30 percent of them have been generated over the past year. Through the <a href="http://www.bazaarvoice.com/about/newsroom/press-releases/bazaarvoice-opens-its-global-network-through-content-acquisition-partner-program.html" rel="nofollow" title="Content Acquisition Partner Program">Content Acquisition Partner Program</a>, product reviews written by users through client campaigns via Influenster.com and the <a href="https://itunes.apple.com/us/app/influenster/id917701230?mt=8" rel="nofollow" title="Influenster app">Influenster app</a> are pushed to the Bazaarvoice network that syndicates the reviews with thousands of global brand and retail websites.</p>]]></content>
    <dc:identifier>1290289</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/10/11/1290284/0/en/Cast-Your-Votes-Influenster-s-2nd-Annual-Reviewers-Choice-Awards-Best-in-Beauty.html</id>
    <title
      type="text">Cast Your Votes: Influenster's 2nd Annual Reviewers' Choice Awards: Best in Beauty</title>
    <published>2016-10-11T14:30:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/10/11/1290284/0/en/Cast-Your-Votes-Influenster-s-2nd-Annual-Reviewers-Choice-Awards-Best-in-Beauty.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - October 11, 2016) - </span> This year, <a href="http://influenster.com" rel="nofollow" title="Influenster">Influenster</a> -- the leading product discovery and reviews site -- brings back the <a href="https://www.influenster.com/awards" rel="nofollow" title="Reviewer's Choice Awards: Best in Beauty">Reviewer's Choice Awards: Best in Beauty</a> by popular demand. Last year, more than 150,000 votes were locked in by more than 50,000 members. </p>]]></content>
    <dc:identifier>1290284</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
      type="image/jpeg"
      width="600"
      url="http://www.marketwire.com/library/MwGo/2016/10/7/11G117313/Images/Beauty_Award_seal-8132822f15a6aa259da9238b449ef268.jpg">
      <media:text
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  <a href="https://www.globenewswire.com/news-release/2016/10/11/1290284/0/en/Cast-Your-Votes-Influenster-s-2nd-Annual-Reviewers-Choice-Awards-Best-in-Beauty.html">
    <img src="http://www.marketwire.com/library/MwGo/2016/10/7/11G117313/Images/Beauty_Award_seal-8132822f15a6aa259da9238b449ef268.jpg" width="600" align="left" border="0" alt="Influenster Reviewers' Choice Awards Logo" title="Influenster Reviewers' Choice Awards" />
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        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/10/06/1290280/0/en/Influenster-Expands-North-Launches-in-Toronto-to-Serve-the-Canadian-Market.html</id>
    <title
      type="text">Influenster Expands North: Launches in Toronto to Serve the Canadian Market</title>
    <published>2016-10-06T14:30:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/10/06/1290280/0/en/Influenster-Expands-North-Launches-in-Toronto-to-Serve-the-Canadian-Market.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - October 06, 2016) - </span> <a href="http://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster</span></a>, the leading product discovery and reviews platform, announced the opening of its Toronto office today. Headquartered in New York City, this is Influenster's first market expansion internationally. </p>]]></content>
    <dc:identifier>1290280</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/08/05/1290277/0/en/2016-Summer-Olympics-Infographic-75-of-Millennial-Women-Who-Plan-to-Watch-the-Olympics-Will-Do-so-Through-Live-TV-Programming.html</id>
    <title
      type="text">2016 Summer Olympics Infographic: 75% of Millennial Women Who Plan to Watch the Olympics Will Do so Through Live TV Programming</title>
    <published>2016-08-05T14:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/08/05/1290277/0/en/2016-Summer-Olympics-Infographic-75-of-Millennial-Women-Who-Plan-to-Watch-the-Olympics-Will-Do-so-Through-Live-TV-Programming.html" />
    <content
      type="html"><![CDATA[<p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - August 05, 2016) - </span><a href="http://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster</span></a>, the product discovery and reviews platform, surveyed 3,992 US Millennial women to find out how they plan to engage with the biggest international sporting event of the year -- the 2016 Summer Olympics in Rio de Janeiro, Brazil.</p>]]></content>
    <dc:identifier>1290277</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
      type="image/jpeg"
      width="600"
      url="http://www.marketwire.com/library/MwGo/2016/8/4/11G109366/Images/Influenster_Rio_Olympics_Infographic-e963feea962ea21c86fc0f2cf53548e4.jpg">
      <media:text
        type="html"><![CDATA[<p>
  <a href="https://www.globenewswire.com/news-release/2016/08/05/1290277/0/en/2016-Summer-Olympics-Infographic-75-of-Millennial-Women-Who-Plan-to-Watch-the-Olympics-Will-Do-so-Through-Live-TV-Programming.html">
    <img src="http://www.marketwire.com/library/MwGo/2016/8/4/11G109366/Images/Influenster_Rio_Olympics_Infographic-e963feea962ea21c86fc0f2cf53548e4.jpg" width="600" align="left" border="0" alt="Photo" title="Influenster Olympics Infographic: How Women Are Buzzing About The 2016 Summer Olympics In Rio" />
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      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/05/05/1290273/0/en/Mother-s-Day-2016-Infographic-Map-Favorite-Gifts-by-State-in-America.html</id>
    <title
      type="text">Mother's Day 2016 Infographic Map: Favorite Gifts by State in America</title>
    <published>2016-05-05T14:30:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/05/05/1290273/0/en/Mother-s-Day-2016-Infographic-Map-Favorite-Gifts-by-State-in-America.html" />
    <content
      type="html"><![CDATA[<p><em><p>Young American Moms Prefer Beauty & Wellness Gifts to Flowers </p></em></p><p>
    <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - May 05, 2016) - </span>
    <a href="http://www.influenster.com" rel="nofollow" title="Influenster">Influenster</a>, the product discovery and reviews platform, surveyed 4,594 young American mothers (average age of 32) across all 50 states including the District of Columbia, of its community of over two million socially savvy members to find out what they want for Mother's Day this year as well as whom they'd like to receive the gifts from. <br><br><strong>Young American mothers want to be pampered on Mother's Day. </strong><br>When asked about general gift types they'd like to receive for Mother's Day, these young mothers revealed they would most like to receive a pamper gift (72%), followed by a physical gift (53%), an experiential gift (48%) and then a DIY gift (33%) trailing at the end of their preference spectrum. The way to a mother's heart isn't necessarily from laboring over a handmade present after all. Only 1% of moms said that they don't like to receive gifts on Mother's Day. <br><br>Surprisingly, young moms would prefer if their spouses (83%) showed their appreciation with gifts on Mother's Day above all other people in their lives -- children (79%), parents (19%), friends (15%), relatives (13%) and siblings (10%). That might be because a good portion of this generation of mothers have kids that are still too young to shower them with gifts. <br><br><strong>Beauty, spa &amp; wellness and kind gestures triumph flowers as gifts. </strong><br>Consistent with trends from recent years, flowers are no longer as desired by this generation of American moms. When young mothers were asked about what they specifically wanted for Mother's Day this year, the gift that emerged as the top gift for the most number of states is cosmetics. California, Indiana, North Carolina, New Mexico, Texas, Washington and West Virginia are the seven states that had young moms setting their eyes on beauty products this Mother's Day. <br><br>Spa &amp; wellness and kind gesture (like cleaning the dishes or sweeping the floor) tied as runner-ups for top Mother's Day gifts across the country. Spa &amp; wellness was notably not a favorite anywhere in the South and kind gesture was not appreciated as a top gift in the Northeast. Interestingly, Hawaii was the only state that preferred athletic wear, Maryland was the only state that favored travel, New Hampshire was the only state that desired events and South Dakotan moms were the only ones who wanted DIY gifts. Kansan and South Carolinian moms were the ones keeping it straightforward -- they'd rather money as a Mother's Day gift. </p>]]></content>
    <dc:identifier>1290273</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
      type="image/jpeg"
      width="600"
      url="http://www.marketwire.com/library/MwGo/2016/5/3/11G096393/Images/Hi-Res_Mother_s_Day_Map_by_Influenster-0dc019b5392db645a3940a6e3b0cd741.jpg">
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    <img src="http://www.marketwire.com/library/MwGo/2016/5/3/11G096393/Images/Hi-Res_Mother_s_Day_Map_by_Influenster-0dc019b5392db645a3940a6e3b0cd741.jpg" width="600" align="left" border="0" alt="Photo" title="Influenster's Mother's Day Gifts Map" />
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        role="publishing company">GlobeNewswire Inc.</media:credit>
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  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/02/04/1290268/0/en/Super-Bowl-50-Infographic-American-Women-Enjoy-Commercials-More-Than-the-Halftime-Show-the-Social-Experience-and-the-Game-Itself.html</id>
    <title
      type="text">Super Bowl 50 Infographic: American Women Enjoy Commercials More Than the Halftime Show, the Social Experience and the Game Itself</title>
    <published>2016-02-04T15:00:00Z</published>
    <updated>2024-11-25T01:18:18Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/02/04/1290268/0/en/Super-Bowl-50-Infographic-American-Women-Enjoy-Commercials-More-Than-the-Halftime-Show-the-Social-Experience-and-the-Game-Itself.html" />
    <content
      type="html"><![CDATA[<p>
    <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - February 04, 2016) - </span>As America prepares for Super Bowl's 50th anniversary on February 7, 2016, <a href="http://www.influenster.com" rel="nofollow" title=""><span style="text-decoration:underline">Influenster</span></a>, the product discovery and reviews platform, decided to survey 6,320 of its female users to find out how engaged they are with the sporting event and their attitudes towards the time-honored tradition of commercials. </p>]]></content>
    <dc:identifier>1290268</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Influenster, Inc.</dc:contributor>
    <dc:modified>Wed, 17 Jan 2018 01:58 GMT</dc:modified>
    <media:content
      medium="image"
      type="image/jpeg"
      width="600"
      url="http://www.marketwire.com/library/MwGo/2016/2/3/11G081403/Images/Influesnter_SuperBowl_Infographic-8d61800e0e27a8c691888f09cb06246b.jpg">
      <media:text
        type="html"><![CDATA[<p>
  <a href="https://www.globenewswire.com/news-release/2016/02/04/1290268/0/en/Super-Bowl-50-Infographic-American-Women-Enjoy-Commercials-More-Than-the-Halftime-Show-the-Social-Experience-and-the-Game-Itself.html">
    <img src="http://www.marketwire.com/library/MwGo/2016/2/3/11G081403/Images/Influesnter_SuperBowl_Infographic-8d61800e0e27a8c691888f09cb06246b.jpg" width="600" align="left" border="0" alt="Photo" title="Super Bowl 50 Infographic by Influenster" />
  </a>
</p><br clear="all" />]]></media:text>
      <media:credit
        role="publishing company">GlobeNewswire Inc.</media:credit>
    </media:content>
  </entry>
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