<?xml version="1.0" encoding="utf-8"?> <feed xmlns:dc="http://dublincore.org/documents/dcmi-namespace/" xmlns:media="http://search.yahoo.com/mrss/" xmlns="http://www.w3.org/2005/Atom"> <title type="text">Undertone</title> <subtitle type="text">Contains the last 20 releases</subtitle> <id>uuid:5664240d-4c0b-4054-9ddf-5a1c3974db80;id=34282</id> <rights type="text">Copyright 2017, Undertone</rights> <updated>2017-02-17T12:40:14Z</updated> <author> <name>newsdesk@globenewswire.com (NewsDesk)</name> <uri>http://www.globenewswire.com/LegacyRss?Length=4</uri> <email>newsdesk@globenewswire.com</email> </author> <link rel="alternate" href="https://www.globenewswire.com/atomfeed/organization/G3FzwuxdUwnb1qL6cwA0eQ==" /> <link rel="self" href="https://www.globenewswire.com/atomfeed/organization/G3FzwuxdUwnb1qL6cwA0eQ==" /> <entry> <id>https://www.globenewswire.com/news-release/2017/02/17/1306491/0/en/Undertone-and-Cycle-Announce-Strategic-Partnership-Bringing-Premium-Engaging-Branded-Content-and-Impactful-Social-Inventory-to-Undertone-Clients.html</id> <title type="text">Undertone and Cycle Announce Strategic Partnership Bringing Premium, Engaging Branded Content and Impactful Social Inventory to Undertone Clients</title> <published>2017-02-17T12:40:14Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2017/02/17/1306491/0/en/Undertone-and-Cycle-Announce-Strategic-Partnership-Bringing-Premium-Engaging-Branded-Content-and-Impactful-Social-Inventory-to-Undertone-Clients.html" /> <content type="html"><![CDATA[<p><em><p>Cycle's premium inventory and exclusive representation of top influencers delivers scale that complements Undertone's high-impact, cross-screen advertising solutions</p></em></p><p align="left"> <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - February 17, 2017) - </span><a href="http://cycle.media/" rel="nofollow" title="Cycle">Cycle</a><strong></strong>, the media company that continuously celebrates culture, and <a href="http://www.undertone.com/" rel="nofollow" title="Undertone">Undertone</a><strong></strong>, a division of Perion Network Ltd. (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="PERI">PERI</ticker>), and a leader in engaging digital advertising experiences for brands, today announced an exclusive strategic partnership enabling Undertone to represent Cycle's branded content and social inventory to its prospective and current clients. In practice, the partnership will expand Undertone's suite of offerings to include Cycle's inventory and native ad offerings, as well as integrations into the media company's multiple ongoing video series.</p>]]></content> <dc:identifier>1306491</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone;Cycle</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2016/11/07/1306489/0/en/Perion-Announces-the-Launch-of-Expandable-Teaser-Ad-Format.html</id> <title type="text">Perion Announces the Launch of Expandable Teaser Ad Format</title> <published>2016-11-07T14:00:00Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2016/11/07/1306489/0/en/Perion-Announces-the-Launch-of-Expandable-Teaser-Ad-Format.html" /> <content type="html"><![CDATA[<p><em><p>Entice user engagement with a teaser that animates above content and expands when initiated </p></em></p><p align="left"><span class="mw_region">NEW YORK, NY & TEL AVIV, ISRAEL</span><span>--(Marketwired - November 07, 2016) - </span><a href="http://www.undertone.com/about/" rel="nofollow" title=""><span style="text-decoration:underline">Undertone</span>,</a> a division of Perion Network Ltd. (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="PERI">PERI</ticker>), and a leader in high-impact digital advertising solutions for brands, today announced the general availability of the Expandable Teaser ad format following successful beta testing with clients including BMW and Major League Soccer. The cross-screen format provides brands an innovative way to grab attention and drive engagement through great creative that enables consumers to control the advertising experience. The Expandable Teaser format is one of the first in digital advertising to be aligned with the <a href="http://www.iab.com/news/lean/" rel="nofollow" title=""><span style="text-decoration:underline">Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) LEAN Principles</span></a>. </p>]]></content> <dc:identifier>1306489</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2016/10/13/1306487/0/en/Undertone-Names-Robert-Schwartz-as-President.html</id> <title type="text">Undertone Names Robert Schwartz as President</title> <published>2016-10-13T14:00:00Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2016/10/13/1306487/0/en/Undertone-Names-Robert-Schwartz-as-President.html" /> <content type="html"><![CDATA[<p><em><p>Eric Franchi Promoted to SVP Business Development</p></em></p><p> <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - October 13, 2016) - </span> <a href="http://www.undertone.com/about/" rel="nofollow" title="Undertone">Undertone</a><a href="http://www.undertone.com/about/" rel="nofollow" title=",">,</a> a division of Perion Network Ltd. (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="PERI">PERI</ticker>), and a leader in high-impact digital advertising solutions for brands, announced today new executive responsibilities for two company veterans. Robert Schwartz is being promoted to President and General Manager, and Eric Franchi is being promoted to Senior Vice President of Business Development. </p>]]></content> <dc:identifier>1306487</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2016/08/30/1306485/0/en/Undertone-Adds-Former-Apple-iAd-Sales-and-Marketing-Executives-to-Enhance-Mobile-First-Initiatives-in-North-America.html</id> <title type="text">Undertone Adds Former Apple iAd Sales and Marketing Executives to Enhance Mobile-First Initiatives in North America</title> <published>2016-08-30T13:30:00Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2016/08/30/1306485/0/en/Undertone-Adds-Former-Apple-iAd-Sales-and-Marketing-Executives-to-Enhance-Mobile-First-Initiatives-in-North-America.html" /> <content type="html"><![CDATA[<p align="left"> <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - August 30, 2016) - </span>Undertone, a division of Perion Network Ltd. (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="PERI">PERI</ticker>), and a leader in high-impact digital advertising solutions for brands, today announced the appointment of two former iAd sales team members at Apple -- Danielle Rollo and Linda Kessler -- to key roles: Vice President of East Coast Sales and VP of Sales, Canada, respectively. Their brand and vertical experience will further drive Undertone's position as a leader in creative-led, high impact digital brand advertising.</p>]]></content> <dc:identifier>1306485</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2016/08/22/1306483/0/en/Undertone-Recognized-by-Selling-Power-s-2016-50-Best-Companies-to-Sell-For-List.html</id> <title type="text">Undertone Recognized by Selling Power's 2016 "50 Best Companies to Sell For" List</title> <published>2016-08-22T18:25:14Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2016/08/22/1306483/0/en/Undertone-Recognized-by-Selling-Power-s-2016-50-Best-Companies-to-Sell-For-List.html" /> <content type="html"><![CDATA[<p><em><p>Honor Provides Distinct Hiring Advantage for Executive Sales Force</p></em></p><p> <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - August 22, 2016) - </span><a href="http://www.undertone.com/about/" rel="nofollow" title="Undertone">Undertone</a>, a division of Perion Network Ltd. (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="PERI">PERI</ticker>), and a leader in high-impact digital advertising solutions for brands, today announced that it has secured a berth within the <a href="http://www.sellingpower.com/2016/50-best-companies-to-sell-for/" rel="nofollow" title="2016 Selling Power " 50="" best="" companies="" to="" sell="" for"="" list."="">2016 Selling Power "50 Best Companies to Sell For" list.</a> Published since 1981, <em>Selling Power</em> is the leading magazine for B2B sales professionals. Each year, its corporate research team assembles and publishes the 50 Best Companies to Sell For list, which is now in its seventeenth year.</p>]]></content> <dc:identifier>1306483</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2016/02/17/1306481/0/en/Undertone-Strengthens-Sales-Leadership-Appoints-Mike-Pallad-as-Chief-Revenue-Officer-and-Diane-Malloy-as-VP-Programmatic-Sales-Strategy.html</id> <title type="text">Undertone Strengthens Sales Leadership, Appoints Mike Pallad as Chief Revenue Officer and Diane Malloy as VP Programmatic Sales & Strategy</title> <published>2016-02-17T14:05:53Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2016/02/17/1306481/0/en/Undertone-Strengthens-Sales-Leadership-Appoints-Mike-Pallad-as-Chief-Revenue-Officer-and-Diane-Malloy-as-VP-Programmatic-Sales-Strategy.html" /> <content type="html"><![CDATA[<p> <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - February 17, 2016) - </span>Undertone, a division of Perion Network Ltd. (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="PERI">PERI</ticker>), a leader in high-impact digital advertising solutions for brands, today announced the appointment of Mike Pallad as Chief Revenue Officer and Diane Malloy as VP Programmatic Sales and Strategy. These two appointments will greatly strengthen Undertone's sales leadership and will continue to drive Undertone's growth and performance.</p>]]></content> <dc:identifier>1306481</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone;Perion Networks LTD</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> <media:content medium="image" type="image/jpeg" width="600" url="http://www.marketwire.com/library/MwGo/2016/2/17/11G083245/Images/SalesSummit-191-ccf2faceef8b92938fd2519877a151c6.jpg"> <media:text type="html"><![CDATA[<p> <a href="https://www.globenewswire.com/news-release/2016/02/17/1306481/0/en/Undertone-Strengthens-Sales-Leadership-Appoints-Mike-Pallad-as-Chief-Revenue-Officer-and-Diane-Malloy-as-VP-Programmatic-Sales-Strategy.html"> <img src="http://www.marketwire.com/library/MwGo/2016/2/17/11G083245/Images/SalesSummit-191-ccf2faceef8b92938fd2519877a151c6.jpg" width="600" align="left" border="0" alt="Michael Pallad, Chief Revenue Officer, Undertone" title="Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), a leader in high-impact digital advertising solutions for brands, today announced the appointment of Mike Pallad as Chief Revenue Officer" /> </a> </p><br clear="all" />]]></media:text> <media:credit role="publishing company">GlobeNewswire Inc.</media:credit> </media:content> </entry> <entry> <id>https://www.globenewswire.com/news-release/2015/09/10/1306479/0/en/Undertone-Names-Sal-Candela-Global-VP-Agency-Strategy-and-Partnerships.html</id> <title type="text">Undertone Names Sal Candela Global VP, Agency Strategy and Partnerships</title> <published>2015-09-10T17:41:07Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2015/09/10/1306479/0/en/Undertone-Names-Sal-Candela-Global-VP-Agency-Strategy-and-Partnerships.html" /> <content type="html"><![CDATA[<p><em><p>Candela Brings Deep Mobile and Agency Strategic Experience to Global Role</p></em></p><p> <span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - September 10, 2015) - </span>Undertone, a leader in cross-screen digital advertising solutions for brands, today announced the promotion of Sal Candela to Global VP, Agency Strategy and Partnerships.<br><br> In this new role, Candela will be responsible for leading Undertone's strategic, senior-level relationships with agencies and holding companies. Under his leadership, the company will grow its ability to conduct agency-level deals and partnerships, as well as offer a deeper level of proactive, strategic solutions for holding companies and brands. Additionally, Candela will continue to lend his mobile expertise to shape the development of Undertone's product roadmap and thought leadership.<br><br> "In previous roles I've helped brands and agencies navigate the complex world of mobile advertising, and with Undertone's evolution into a mobile-first company, this new position feels like a natural progression," Candela said. "There's no question that agencies today are seeking unique relationships with influential partners that allow them to co-create advertising solutions. I'm extremely excited to build those deeper relationships that will enable agencies and holding companies to best utilize Undertone's suite of brand solutions."<br><br> Candela joined Undertone in early 2013 as VP, Mobile Strategic Sales. Over the past two years, he has been responsible for shaping Undertone's mobile strategy and educating both clients and Undertone colleagues about mobile advertising, marketplace demand, and digital trends. Prior to Undertone, Candela led mobile strategy at PHD. He is a respected and sought-after speaker in the mobile and emerging media space. In 2012, he was recognized as one of the most influential people in advertising as one of the AdWeek 50. <br><br> "Sal has been a key leader at Undertone and has brought his expertise to many of our conversations with senior agency leadership," commented Undertone CRO Greg Glenday. "He has the respect, relationships, and knowledge to bring deep value to both Undertone and to our clients in this new role. Sal has already brought world class work to Undertone's mobile offering and strategy, and I couldn't be more excited that he's accepted this new position to help us accomplish even more on a global scale."</p>]]></content> <dc:identifier>1306479</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2015/06/18/1306477/0/en/Undertone-Acquires-Rich-Media-Platform-Sparkflow.html</id> <title type="text">Undertone Acquires Rich Media Platform Sparkflow</title> <published>2015-06-18T15:43:42Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2015/06/18/1306477/0/en/Undertone-Acquires-Rich-Media-Platform-Sparkflow.html" /> <content type="html"><![CDATA[<p><em><p>Acquisition Deepens Rich Cross-Screen Format Capabilities, Enabling Faster Development and Implementation of Innovative, Proprietary Formats</p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - June 18, 2015) - </span>Undertone, a leader in creating digital advertising solutions for brands, has announced the acquisition of Sparkflow, an all-in-one platform for cross-screen rich media advertising. The transaction accelerates Undertone's core capability of bringing unique, high impact formats to market and simplifies the process of building cross-screen advertisements, opening up new creative possibilities for marketers and agencies. </p>]]></content> <dc:identifier>1306477</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2015/06/09/1306475/0/en/Undertone-and-Betaworks-Partner-to-Launch-Tapestry-TM-Mobile-Advertising-Format.html</id> <title type="text">Undertone and Betaworks Partner to Launch Tapestry(TM) Mobile Advertising Format</title> <published>2015-06-09T19:19:35Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2015/06/09/1306475/0/en/Undertone-and-Betaworks-Partner-to-Launch-Tapestry-TM-Mobile-Advertising-Format.html" /> <content type="html"><![CDATA[<p><em><p>Exclusive Partnership Brings Innovative Mobile Storytelling Format to Brands, Agencies, and Publishers Across the U.S.</p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - June 09, 2015) - </span>Today, digital advertising company Undertone announced an exclusive partnership with internet start-up studio Betaworks to bring its proprietary Tapestry mobile ad format to market. </p>]]></content> <dc:identifier>1306475</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2015/04/15/1306473/0/en/Undertone-Enables-Programmatic-Access-to-Proprietary-High-Impact-Advertising-Formats.html</id> <title type="text">Undertone Enables Programmatic Access to Proprietary High Impact Advertising Formats</title> <published>2015-04-15T22:05:07Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2015/04/15/1306473/0/en/Undertone-Enables-Programmatic-Access-to-Proprietary-High-Impact-Advertising-Formats.html" /> <content type="html"><![CDATA[<p><em><p>Programmatic Buyers Now Have Access to Brand Building Creative Canvases</p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - April 15, 2015) - </span>Today, digital advertising company Undertone announced that it will begin selling its proprietary high impact formats programmatically. For the first time, buyers will be able to access the company's best-selling cross-screen formats, such as PageGrabber X™ and ScreenShift®, in programmatic direct environments including Undertone's Virtuoso™ buying console. This announcement builds on September's introduction of Virtuoso, which offered programmatic access to premium publisher inventory and the IAB Rising Stars at launch. </p>]]></content> <dc:identifier>1306473</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> <dc:keyword>programmatic</dc:keyword> <dc:keyword>high impact</dc:keyword> <dc:keyword>digital advertising</dc:keyword> <dc:keyword>media buying</dc:keyword> <dc:keyword>cross-screen</dc:keyword> </entry> <entry> <id>https://www.globenewswire.com/news-release/2015/03/06/1306471/0/en/Undertone-Launches-PIXL-Studios-TM-Providing-End-to-End-Creative-Services-for-Brands.html</id> <title type="text">Undertone Launches PIXL Studios(TM), Providing End-to-End Creative Services for Brands</title> <published>2015-03-06T17:50:46Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2015/03/06/1306471/0/en/Undertone-Launches-PIXL-Studios-TM-Providing-End-to-End-Creative-Services-for-Brands.html" /> <content type="html"><![CDATA[<p><em><p>New Division Leverages Best-in-Class Talent, Data, and Technology to Create Captivating Digital Advertisements</p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - March 06, 2015) - </span>Undertone, a leader in digital advertising solutions for brands, today announced the launch of <a href="http://pixl-studios.com/" rel="nofollow" title="PIXL Studios">PIXL Studios</a>, a new division designed to help brands execute custom high impact digital ad formats, provide end-to-end creative support, and tell standout brand stories across screens. PIXL brings together a seasoned team of creative professionals with expertise in building complex creative and helping brands leverage Undertone's unique cross-screen ad formats to best connect with digital audiences.</p>]]></content> <dc:identifier>1306471</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2015/01/13/1306469/0/en/Undertone-Continues-Strengthening-of-Sales-Leadership-With-New-Vice-Presidents-From-Pandora-and-iHeartMedia.html</id> <title type="text">Undertone Continues Strengthening of Sales Leadership With New Vice Presidents From Pandora and iHeartMedia</title> <published>2015-01-13T19:36:52Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2015/01/13/1306469/0/en/Undertone-Continues-Strengthening-of-Sales-Leadership-With-New-Vice-Presidents-From-Pandora-and-iHeartMedia.html" /> <content type="html"><![CDATA[<p><em><p>Theresa Gage, Michelle Savoy, and Meg Siegel Join Undertone Leadership </p></em></p><p><span class="mw_region">NEW YORK, NY</span><span>--(Marketwired - January 13, 2015) - </span>Undertone, a leader in digital advertising solutions for brands, today announced the appointments of Theresa Gage as Vice President, West Region Sales, Michelle Savoy as Vice President, Central Region Sales, and Meg Siegel as Senior Director, Sales Marketing.</p>]]></content> <dc:identifier>1306469</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/11/19/1306467/0/en/Undertone-Adds-World-Class-Talent-and-Experience-to-Executive-Team-Names-New-CFO-and-New-SVP-Technology.html</id> <title type="text">Undertone Adds World-Class Talent and Experience to Executive Team: Names New CFO and New SVP, Technology </title> <published>2014-11-19T17:09:22Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/11/19/1306467/0/en/Undertone-Adds-World-Class-Talent-and-Experience-to-Executive-Team-Names-New-CFO-and-New-SVP-Technology.html" /> <content type="html"><![CDATA[<p><em><p>Mark Attarian and George Durden Join Undertone Leadership</p></em></p><p>NEW YORK, NY--(Marketwired - Nov 19, 2014) -  Undertone, a leader in digital advertising solutions for brands, today announced the appointments of Mark Attarian as Chief Financial Officer and George Durden as SVP, Technology. </p>]]></content> <dc:identifier>1306467</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/09/29/1306465/0/en/Undertone-Launches-New-Technology-Platform-Virtuoso-TM.html</id> <title type="text">Undertone Launches New Technology Platform, Virtuoso(TM) </title> <published>2014-09-29T13:46:22Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/09/29/1306465/0/en/Undertone-Launches-New-Technology-Platform-Virtuoso-TM.html" /> <content type="html"><![CDATA[<p><em><p>Will Initially Offer Clients the Power and Scale of Cross-Screen Programmatic Buying With the Quality of Undertone at Its Core</p></em></p><p>NEW YORK, NY--(Marketwired - Sep 29, 2014) - Undertone, a leader in digital advertising solutions for brands, today announced the launch of its new technology platform, Virtuoso. Virtuoso is an end-to-end platform solution that combines creative design, advanced data and analytics, and brand campaign planning and management. Programmatic inventory access will be the first product launched within the Virtuoso platform.</p>]]></content> <dc:identifier>1306465</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/09/03/1306463/0/en/Undertone-Strengthens-Sales-Team-Names-Greg-Glenday-Chief-Revenue-Officer-and-Chris-McLoughlin-Vice-President-East-Coast-Sales.html</id> <title type="text">Undertone Strengthens Sales Team: Names Greg Glenday Chief Revenue Officer and Chris McLoughlin Vice President, East Coast Sales </title> <published>2014-09-03T15:30:03Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/09/03/1306463/0/en/Undertone-Strengthens-Sales-Team-Names-Greg-Glenday-Chief-Revenue-Officer-and-Chris-McLoughlin-Vice-President-East-Coast-Sales.html" /> <content type="html"><![CDATA[<p><em><p>Former Clear Channel and Wenner Media Executives to Bring New Sales Leadership to Undertone</p></em></p><p>NEW YORK, NY--(Marketwired - Sep 3, 2014) - Undertone, a leader in digital advertising solutions for brands, today announced the appointment of Greg Glenday as Chief Revenue Officer and Chris McLoughlin as Vice President, East Coast Sales. The pair join a growing global sales organization that was recently honored by Selling Power magazine as one of the 50 Best Companies to Sell For in 2014. </p>]]></content> <dc:identifier>1306463</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/07/14/1306461/0/en/Undertone-Launches-PageGrabber-X-TM.html</id> <title type="text">Undertone Launches PageGrabber X(TM) </title> <published>2014-07-14T14:19:31Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/07/14/1306461/0/en/Undertone-Launches-PageGrabber-X-TM.html" /> <content type="html"><![CDATA[<p>NEW YORK, NY--(Marketwired - Jul 14, 2014) -  Undertone, a leader in digital advertising solutions for brands, today announced the launch of PageGrabber X™, an immersive and interactive full-page takeover advertising format that serves seamlessly across smartphones, tablets, and desktops. PageGrabber X extends the company's popular desktop PageGrabber® format to mobile devices through a single creative built with responsive design. A live version of PageGrabber X is available to view <a rel="nofollow" href="http://images.undertone.com/ut/re/pgx/pgx/mobile.html" title="here.">here.</a></p>]]></content> <dc:identifier>1306461</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/06/11/1306459/0/en/Undertone-Acquires-Upfront-Digital-Media.html</id> <title type="text">Undertone Acquires Upfront Digital Media </title> <published>2014-06-11T16:04:32Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/06/11/1306459/0/en/Undertone-Acquires-Upfront-Digital-Media.html" /> <content type="html"><![CDATA[<p><em><p>Acquisition Adds Programmatic Direct, Private Exchange and Enhanced Data Management Capabilities to Undertone's Technology Stack</p></em></p><p>NEW YORK, NY--(Marketwired - Jun 11, 2014) - Undertone, a leader in creating digital advertising solutions for brands, has announced the acquisition of brand-focused programmatic platform, Upfront Digital Media (formerly Legolas Media). The acquisition adds cross-screen programmatic direct and private exchange capabilities to Undertone. This transaction accelerates Undertone's strategic plan of bringing innovative, brand-building, high impact advertising formats to marketers and agencies programmatically. Co-founders Ran Cohen and Yiftah Frechter will join Undertone as part of the transaction.</p>]]></content> <dc:identifier>1306459</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/05/20/1306457/0/en/Undertone-Promotes-COO-Corey-Ferengul-to-CEO-Founder-and-Current-CEO-Michael-Cassidy-Transitioning-to-Non-Executive-Chairman.html</id> <title type="text">Undertone Promotes COO Corey Ferengul to CEO; Founder and Current CEO Michael Cassidy Transitioning to Non-Executive Chairman </title> <published>2014-05-20T18:30:00Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/05/20/1306457/0/en/Undertone-Promotes-COO-Corey-Ferengul-to-CEO-Founder-and-Current-CEO-Michael-Cassidy-Transitioning-to-Non-Executive-Chairman.html" /> <content type="html"><![CDATA[<p><em><p>Transition Follows Year of Record Revenue and Profitability and Positions the Company for Its Next Phase of Growth</p></em></p><p>NEW YORK, NY--(Marketwired - May 20, 2014) - <strong> </strong>Undertone, a leader in creating digital advertising solutions for brands, has announced the promotion of Chief Operating Officer Corey Ferengul to Chief Executive Officer. The company's founder and current Chief Executive Officer Michael Cassidy will be transitioning to the role of Chairman of the Board of Directors. The changes will be effective June 1, 2014. </p>]]></content> <dc:identifier>1306457</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/04/28/1306455/0/en/Undertone-Launches-Verified-View-TM.html</id> <title type="text">Undertone Launches Verified View(TM) </title> <published>2014-04-28T16:57:29Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/04/28/1306455/0/en/Undertone-Launches-Verified-View-TM.html" /> <content type="html"><![CDATA[<p><em><p>Industry-First Pricing Model Enables Advertisers to Transact on Viewable Impressions Based on Independent Measurement From a Choice of MRC-Accredited Providers</p></em></p><p>NEW YORK, NY--(Marketwired - Apr 28, 2014) - Undertone, a leader in creating digital advertising solutions for brands, has announced the launch of <strong>Verified View™</strong>, a new product that allows advertisers to purchase display ads and select IAB Rising Stars on a Cost per Viewable Impression basis, as measured by independent, accredited third parties. The launch follows the recent announcement from the Media Rating Council (MRC) that its viewability advisory has been lifted, paving the way for viewable impressions to become a currency for digital advertising transactions. </p>]]></content> <dc:identifier>1306455</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> </entry> <entry> <id>https://www.globenewswire.com/news-release/2014/03/05/1306453/0/en/Undertone-Launches-Mobile-Innovation-Lab-at-SXSWi.html</id> <title type="text">Undertone Launches Mobile Innovation Lab at SXSWi </title> <published>2014-03-05T20:18:20Z</published> <updated>2024-11-08T18:18:11Z</updated> <link rel="alternate" href="https://www.globenewswire.com/news-release/2014/03/05/1306453/0/en/Undertone-Launches-Mobile-Innovation-Lab-at-SXSWi.html" /> <content type="html"><![CDATA[<p><em><p>Custom Built RV Part of Undertone's New Future Proof Labs(TM) Initiative</p></em></p><p>NEW YORK, NY--(Marketwired - Mar 5, 2014) - Undertone, a leader in creating digital advertising solutions for brands, has announced the launch of a new mobile innovation lab designed to educate marketers on emerging technology and its impact on the future of advertising. The mobile lab will be housed in a custom RV -- designed and built by West Coast Customs -- that will be unveiled at SXSW Interactive before setting off on a nationwide tour of brands and agencies. Visitors to Undertone's mobile lab will be able to experience interactive demonstrations of the latest technology and see innovative use cases for digital advertising campaigns. </p>]]></content> <dc:identifier>1306453</dc:identifier> <dc:language>en</dc:language> <dc:publisher>GlobeNewswire Inc.</dc:publisher> <dc:contributor>Undertone</dc:contributor> <dc:modified>Fri, 26 Jan 2018 04:01 GMT</dc:modified> <media:content medium="image" type="image/jpeg" width="600" url="http://media.marketwire.com/attachments/201403/229754_6faa8a1ca30211e3bb1912e37358b744_8.jpg"> <media:text type="html"><![CDATA[<p> <a href="https://www.globenewswire.com/news-release/2014/03/05/1306453/0/en/Undertone-Launches-Mobile-Innovation-Lab-at-SXSWi.html"> <img src="http://media.marketwire.com/attachments/201403/229754_6faa8a1ca30211e3bb1912e37358b744_8.jpg" width="600" align="left" border="0" alt="Photo" title="229754_6faa8a1ca30211e3bb1912e37358b744_8.jpg" /> </a> </p><br clear="all" />]]></media:text> <media:credit role="publishing company">GlobeNewswire Inc.</media:credit> </media:content> <media:content medium="image" type="image/jpeg" width="600" url="http://media.marketwire.com/attachments/201403/229761_f4dbee249f1a11e3a0060ea01cc2c0a1_8.jpg"> <media:text type="html"><![CDATA[<p> <a href="https://www.globenewswire.com/news-release/2014/03/05/1306453/0/en/Undertone-Launches-Mobile-Innovation-Lab-at-SXSWi.html"> <img src="http://media.marketwire.com/attachments/201403/229761_f4dbee249f1a11e3a0060ea01cc2c0a1_8.jpg" width="600" align="left" border="0" alt="Photo" title="229761_f4dbee249f1a11e3a0060ea01cc2c0a1_8.jpg" /> </a> </p><br clear="all" />]]></media:text> <media:credit role="publishing company">GlobeNewswire Inc.</media:credit> </media:content> </entry> </feed>