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  <title
    type="text">Varick Media Management</title>
  <subtitle
    type="text">Contains the last 20 releases</subtitle>
  <id>uuid:050372ea-4a34-402c-afa0-58ce5a4baa65;id=27311</id>
  <rights
    type="text">Copyright 2018, Varick Media Management</rights>
  <updated>2018-05-30T14:12:22Z</updated>
  <author>
    <name>newsdesk@globenewswire.com (NewsDesk)</name>
    <uri>http://www.globenewswire.com/LegacyRss?Length=4</uri>
    <email>newsdesk@globenewswire.com</email>
  </author>
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    rel="alternate"
    href="https://www.globenewswire.com/atomfeed/organization/v3qPQoVyP-kAj65mzOtEpg==" />
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  <entry>
    <id>https://www.globenewswire.com/news-release/2018/05/30/1514050/0/en/Varick-Appoints-Paul-Dolan-as-Chief-Executive-Officer.html</id>
    <title
      type="text">Varick Appoints Paul Dolan as Chief Executive Officer </title>
    <published>2018-05-30T14:12:22Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/05/30/1514050/0/en/Varick-Appoints-Paul-Dolan-as-Chief-Executive-Officer.html" />
    <content
      type="html"><![CDATA[Joins Varick to Drive Company Vision Ahead of 10-Year Anniversary <pre>Joins Varick to Drive Company Vision Ahead of 10-Year Anniversary</pre>]]></content>
    <dc:identifier>1514050</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Wed, 30 May 2018 14:12 GMT</dc:modified>
    <dc:subject>Directors and Officers</dc:subject>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2018/04/02/1458580/0/en/Varick-Drives-Superior-Results-for-Local-Tourism-Board.html</id>
    <title
      type="text">Varick Drives Superior Results for Local Tourism Board</title>
    <published>2018-04-02T15:02:41Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/04/02/1458580/0/en/Varick-Drives-Superior-Results-for-Local-Tourism-Board.html" />
    <content
      type="html"><![CDATA[Multi-Channel Approach Drives Interest and Site Traffic <pre>Multi-Channel Approach Drives Interest and Site Traffic</pre>]]></content>
    <dc:identifier>1458580</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Mon, 02 Apr 2018 15:02 GMT</dc:modified>
    <dc:subject>Company Announcement</dc:subject>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2018/03/21/1443747/0/en/Varick-Announces-Updates-to-Advanced-TV-Stack.html</id>
    <title
      type="text">Varick Announces Updates to Advanced TV Stack</title>
    <published>2018-03-21T14:30:16Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/03/21/1443747/0/en/Varick-Announces-Updates-to-Advanced-TV-Stack.html" />
    <content
      type="html"><![CDATA[Empowers Marketers with Easy Transition from Traditional TV to Digital <pre>Empowers Marketers with Easy Transition from Traditional TV to Digital</pre>]]></content>
    <dc:identifier>1443747</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Wed, 21 Mar 2018 14:29 GMT</dc:modified>
    <dc:subject>Company Announcement</dc:subject>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2018/01/12/1288822/0/en/Varick-Announces-the-Varick-Quality-Code.html</id>
    <title
      type="text">Varick Announces the Varick Quality Code</title>
    <published>2018-01-12T14:00:00Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2018/01/12/1288822/0/en/Varick-Announces-the-Varick-Quality-Code.html" />
    <content
      type="html"><![CDATA[Proactive Approach to Brand Safety and Top Level Care <pre>Proactive Approach to Brand Safety and Top Level Care</pre>]]></content>
    <dc:identifier>1288822</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Fri, 12 Jan 2018 14:00 GMT</dc:modified>
    <dc:subject>Company Announcement</dc:subject>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/09/18/1124286/0/en/Varick-Announces-Nielsen-Commissioned-Study-Shows-Varick-Drives-Brand-Lift-Above-Nielsen-Norm-Data.html</id>
    <title
      type="text">Varick Announces Nielsen-Commissioned Study Shows Varick Drives Brand Lift Above Nielsen Norm Data</title>
    <published>2017-09-18T17:50:09Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/09/18/1124286/0/en/Varick-Announces-Nielsen-Commissioned-Study-Shows-Varick-Drives-Brand-Lift-Above-Nielsen-Norm-Data.html" />
    <content
      type="html"><![CDATA[<p align="left">NEW YORK, Sept.  18, 2017  (GLOBE NEWSWIRE) -- Varick, an audience-centric digital marketing company, released today the findings from a culmination of Nielsen Digital Brand Effect (DBE) studies. Through the research commissioned from Nielsen by Varick, clients can feel confident in both the sales-driving and brand-building effectiveness of Varick’s desktop and mobile advertising solutions, particularly in the retail category.<br></p>]]></content>
    <dc:identifier>1124286</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Mon, 18 Sep 2017 17:50 GMT</dc:modified>
    <dc:subject>Company Announcement</dc:subject>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2017/05/03/990863/0/en/Varick-Media-Utilizing-Triton-Digital-s-a2x-R-to-Further-Programmatic-Audio-Advertising-in-Canada.html</id>
    <title
      type="text">Varick Media Utilizing Triton Digital's a2x(R) to Further Programmatic Audio Advertising in Canada </title>
    <published>2017-05-03T16:00:00Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2017/05/03/990863/0/en/Varick-Media-Utilizing-Triton-Digital-s-a2x-R-to-Further-Programmatic-Audio-Advertising-in-Canada.html" />
    <content
      type="html"><![CDATA[<p><em><p>Partnership Provides Canadian Advertisers and Agencies with Access to Premium Digital Audio Inventory</p></em></p><p>NEW YORK, NY--(Marketwired - May 3, 2017) -  Varick Media, an audience-centric digital marketing company, announced today the expansion of its partnership with <a rel="nofollow" href="http://www.tritondigital.com/" title="Triton Digital">Triton Digital</a>, the leading technology and services provider to the digital audio industry, whereby Varick Media will utilize a2x, Triton's programmatic online audio marketplace, in Canada.&#160;</p>]]></content>
    <dc:identifier>990863</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/10/17/990860/0/en/Varick-Media-Management-Announces-Update-To-Its-Alveo-Platform.html</id>
    <title
      type="text">Varick Media Management Announces Update To Its Alveo Platform </title>
    <published>2016-10-17T16:07:46Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/10/17/990860/0/en/Varick-Media-Management-Announces-Update-To-Its-Alveo-Platform.html" />
    <content
      type="html"><![CDATA[<p><em><p>Introduces Suite of Algorithms for Optimal Campaign Optimization</p></em></p><p>NEW YORK, NY--(Marketwired - Oct 17, 2016) - <strong>&#160;</strong>&#160;Programmatic advertising company Varick Media Management announced today an update to Alveo, its proprietary campaign management platform. The update included the addition of a suite of algorithms to Varick's machine learning engine, RECO. RECO was launched earlier this year providing Varick an additional layer of machine based optimizations along with human trading to drive further efficiency in trading operations. Varick's update to RECO now offers clients additional flexible algorithms and a dedicated team to successfully optimize campaigns across different strategies. </p>]]></content>
    <dc:identifier>990860</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/09/29/990855/0/en/Varick-Media-Management-Adopts-Drawbridge-Cross-Device-Platform.html</id>
    <title
      type="text">Varick Media Management Adopts Drawbridge Cross-Device Platform </title>
    <published>2016-09-29T14:55:30Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/09/29/990855/0/en/Varick-Media-Management-Adopts-Drawbridge-Cross-Device-Platform.html" />
    <content
      type="html"><![CDATA[<p><em><p>"Enables Advertisers to Reach and Measure Consumers Across Screens"</p></em></p><p>NEW YORK, NY--(Marketwired - Sep 29, 2016) - <strong> </strong>Programmatic advertising company Varick Media Management announced today its partnership with cross-device technology leader, Drawbridge, to access its award-winning self-service programmatic platform. Through the partnership with Drawbridge, Varick enables a seamless experience for brands to reach and measure consumers across computers, smartphones, tablets and connected TVs. </p>]]></content>
    <dc:identifier>990855</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/08/04/990849/0/en/Varick-Media-Management-Introduces-RECO-Engine.html</id>
    <title
      type="text">Varick Media Management Introduces RECO Engine </title>
    <published>2016-08-04T15:13:11Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/08/04/990849/0/en/Varick-Media-Management-Introduces-RECO-Engine.html" />
    <content
      type="html"><![CDATA[<p><em><p>Media Buying Tool Determines Optimal Bidding Strategies</p></em></p><p>NEW YORK, NY--(Marketwired - Aug 4, 2016) -  Today, programmatic advertising company Varick Media Management announced the release of the RECO Engine, a proprietary decisioning tool that analyzes a campaign's performance alongside pricing and supply trends to make data-driven optimization suggestions in real time. Programmatic media trading optimizations can be time-consuming and manual. The RECO Engine was built to improve this process by finding efficiencies across inventory sources that would be impossible by human trading. With this tool, campaign strategies are improved to deliver the highest possible ROI. </p>]]></content>
    <dc:identifier>990849</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/07/26/990845/0/en/Varick-Media-Management-Partners-With-VideoAmp.html</id>
    <title
      type="text">Varick Media Management Partners With VideoAmp </title>
    <published>2016-07-26T14:39:30Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/07/26/990845/0/en/Varick-Media-Management-Partners-With-VideoAmp.html" />
    <content
      type="html"><![CDATA[<p><em><p>Partnership Provides Advertisers With Seamless Video Execution Across All Screens</p></em></p><p>NEW YORK, NY--(Marketwired - Jul 26, 2016) -  Programmatic advertising company Varick Media Management announced today its integration with VideoAmp's video DSP for cross-screen campaigns. Video consumption has become increasingly fragmented as consumers move from traditional TV to Internet-connected devices. Because of this, marketers often struggle to identify their audiences at each touch point. Varick's partnership with VideoAmp will allow for brands to reach their consumers with consistent and relevant messaging across all screens.</p>]]></content>
    <dc:identifier>990845</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/07/25/990842/0/fr/Varick-Media-Management-arrive-au-Canada.html</id>
    <title
      type="text">Varick Media Management arrive au Canada </title>
    <published>2016-07-25T19:00:10Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/07/25/990842/0/fr/Varick-Media-Management-arrive-au-Canada.html" />
    <content
      type="html"><![CDATA[<p><em><p>Gabriel Dunlop à la direction du bureau canadien de l'entreprise de publicité programmatique</p></em></p><p>NEW YORK, NY--(Marketwired - Jul 25, 2016) - &#160;Varick Media Management, un leader dans le secteur de la publicit&#233; programmatique aux &#201;tats-Unis, annonce son expansion vers le march&#233; canadien avec la nomination de Gabriel Dunlop au poste de Directeur de territoire. Il sera responsable du d&#233;veloppement et de la croissance des affaires de Varick au Canada tout en d&#233;veloppant de nouvelles relations avec les clients et les agences. </p>]]></content>
    <dc:identifier>990842</dc:identifier>
    <dc:language>fr</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/07/25/990837/0/en/Varick-Media-Management-Expands-to-Canada.html</id>
    <title
      type="text">Varick Media Management Expands to Canada </title>
    <published>2016-07-25T18:46:52Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/07/25/990837/0/en/Varick-Media-Management-Expands-to-Canada.html" />
    <content
      type="html"><![CDATA[<p><em><p>Gabriel Dunlop to Lead Programmatic Ad Company in Canada</p></em></p><p>NEW YORK, NY--(Marketwired - Jul 25, 2016) - &#160;Varick Media Management, a leading programmatic advertising company in the U.S., has announced its expansion into Canada with the hire of Gabriel Dunlop. As Territory Director, Dunlop will be responsible for leading Varick's business development and growth in the Canadian market while developing new client and agency relationships.</p>]]></content>
    <dc:identifier>990837</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/04/11/990833/0/en/Varick-Media-Management-Releases-Limited-Mother-s-Day-Package.html</id>
    <title
      type="text">Varick Media Management Releases Limited Mother's Day Package </title>
    <published>2016-04-11T14:24:43Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/04/11/990833/0/en/Varick-Media-Management-Releases-Limited-Mother-s-Day-Package.html" />
    <content
      type="html"><![CDATA[<p><em><p>Drive Audience Toward Gift Purchases for Loved Ones</p></em></p><p>NEW YORK, NY--(Marketwired - Apr 11, 2016) - &#160;With Mother's Day just a few weeks away, programmatic advertising company Varick Media Management has announced the release of a limited-time package to reach last-minute shoppers looking for the perfect gift for their loved ones. Varick's Mother's Day package provides retail brands with the opportunity to engage audiences through various platforms in order to drive gift purchases as the holiday approaches.</p>]]></content>
    <dc:identifier>990833</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/03/28/990829/0/en/Varick-Media-Management-Partners-With-AdsWizz.html</id>
    <title
      type="text">Varick Media Management Partners With AdsWizz </title>
    <published>2016-03-28T14:36:22Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/03/28/990829/0/en/Varick-Media-Management-Partners-With-AdsWizz.html" />
    <content
      type="html"><![CDATA[<p><em><p>Partnership Offers Access to Premium Digital Radio Inventory</p></em></p><p>NEW YORK, NY--(Marketwired - Mar 28, 2016) -  Programmatic advertising company Varick Media Management announced today the addition of AdsWizz to its digital audio stack. eMarketer predicts that the number of digital audio users will grow to 184.8 million by 2018, up 14% from 2014. Varick's partnership with AdsWizz will supply Varick with an audio-centric solution to efficiently buy digital audio inventory and provide advertisers with new ad formats and targeted access to premium publishers.</p>]]></content>
    <dc:identifier>990829</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
  <entry>
    <id>https://www.globenewswire.com/news-release/2016/02/01/990824/0/en/Varick-Media-Management-Releases-Limited-Time-Valentine-s-Day-Package.html</id>
    <title
      type="text">Varick Media Management Releases Limited Time Valentine's Day Package </title>
    <published>2016-02-01T16:46:09Z</published>
    <updated>2024-11-13T06:31:34Z</updated>
    <link
      rel="alternate"
      href="https://www.globenewswire.com/news-release/2016/02/01/990824/0/en/Varick-Media-Management-Releases-Limited-Time-Valentine-s-Day-Package.html" />
    <content
      type="html"><![CDATA[<p><em><p>Target Potential Retail Customers Across the Web for the Holiday</p></em></p><p>NEW YORK, NY--(Marketwired - Feb 1, 2016) -  With Valentine's Day around the corner, programmatic advertising company Varick Media Management has announced the release of a limited time package to reach retail brands' audiences in time for the holiday. According to eMarketer, the US consumer spent an average of $142.31 on Valentine's Day gifts in 2015, making the holiday a major selling opportunity for retail brands. To take the guesswork out of creating efficient strategies, Varick uses past purchases and shopping behaviors to create targeting segments and serve the right ad to Valentine's Day shoppers wherever they may be.</p>]]></content>
    <dc:identifier>990824</dc:identifier>
    <dc:language>en</dc:language>
    <dc:publisher>GlobeNewswire Inc.</dc:publisher>
    <dc:contributor>Varick Media Management</dc:contributor>
    <dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
  </entry>
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