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BzzAgent Announces New COO
December 13, 2011 10:14 ET | BzzAgent
BOSTON, MA--(Marketwire - Dec 13, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and...
BzzAgent Study Finds Brand Advocacy Has a Lasting Impact
November 29, 2011 11:51 ET | BzzAgent
BOSTON, MA--(Marketwire - Nov 29, 2011) - BzzAgent, the social marketing arm of dunnhumby, today released results from a study analyzing the long-term effects of brand advocacy. Focused on...
BzzAgent's Trend Micro Campaign Selected as a 2011 MITX Interactive Awards Finalist
November 07, 2011 12:48 ET | BzzAgent
BOSTON, MA--(Marketwire - Nov 7, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced that its Trend Micro "What's Your Story" campaign has been selected as a finalist in the...
BzzAgent Launches iPhone App to Help Marketers Increase Brand Advocacy in Social Media
October 19, 2011 09:10 ET | BzzAgent
BOSTON, MA--(Marketwire - Oct 19, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the launch of an iPhone app that will have a significant impact on the way people are able...
BzzAgent eBook Provides Framework for Developing Successful Social Shopper Marketing Programs
October 04, 2011 11:40 ET | BzzAgent
BOSTON, MA--(Marketwire - Oct 4, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "From Loyalty to Advocacy: Driving Sales with Social...