TVB Statement on the Benefits of Live + 1 Ratings for Local Broadcast TV
March 23, 2021 14:17 ET
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TVB Local Media Marketing Solutions
NEW YORK, March 23, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, president and CEO, TVB, released the following statement regarding the use of Live + 1 Day currency: “Live + 1 Day is now the best...
TVB’s Forward Conference Becomes (Alt) Forward for 2020
April 23, 2020 14:56 ET
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TVB Local Media Marketing Solutions
NEW YORK, April 23, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB) announced (Alt) Forward 2020, an adaptation of its 11th annual Forward Conference in light of COVID-19...
More Americans Turn to Local TV News During Global Pandemic
April 16, 2020 12:46 ET
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TVB Local Media Marketing Solutions
New Dynata Study Finds that Broadcast TV is Most Trusted News Source Among All Adults, Irrespective of Age NEW YORK, April 16, 2020 (GLOBE NEWSWIRE) -- At a time when reliable information is vital,...
Study: Off-TV Content Viewing Jumps More Than 200 Percent Among Older Viewers
September 09, 2013 09:41 ET
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NewMediaMetrics
NEW YORK, NY--(Marketwired - Sep 9, 2013) - Watching TV shows on a screen other than a TV screen has risen dramatically in just one year, according to this year's 360 Cross-Platform Emotional...