NEW YORK, NY--(Marketwired - Aug 13, 2014) - AudienceXpress and TubeMogul (
The partnership, unveiled officially today and beta-tested since June 2014, represents a major step toward a future where all video advertising is purchased programmatically with the added benefit of cross-channel planning, optimization and measurement.
Media buyers using TubeMogul for digital video buying will now be able to select spots from AudienceXpress' extensive television advertising inventory, which includes over 80 ad insertable cable networks through partnerships with leading multi-channel video program distributors and national cable network groups.
"Programmatic TV is now a reality. The brands and agencies we work with will be thrilled to have the same accountability and insight over their television purchases that they already enjoy for digital video campaigns," said Keith Eadie, Chief Marketing Officer at TubeMogul.
"TubeMogul's leadership in the digital space is one of the main reasons we wanted to work with them," said Hasan Rahim, AudienceXpress' SVP and Head of Sales. "The development of this partnership is a drive to meet the needs of our respective forward-thinking agency and advertiser partners."
About AudienceXpress
AudienceXpress, a subsidiary of Visible World, is a leading programmatic TV buying platform that automates the planning, buying, optimization, and daily reporting of linear TV campaigns nationwide. AudienceXpress' Web-based platform allows media buyers to optimize campaigns and reach target audiences quickly and easily. AudienceXpress offers simple, scaled delivery of a national audience, superior audience targeting technology, full automated execution, next-day impression reporting, and data-driven consumer insights. www.audiencexpress.com
About TubeMogul
TubeMogul (
www.tubemogul.com
Contact Information:
Contacts:
Kiyan Nourain
AudienceXpress
Kiyan.Nourain@audiencexpress.com
Jeff Fisher
TubeMogul
press@tubemogul.com