BC Tree Fruits Invites Canadians to Celebrate Apple Month 2013

KELOWNA, BRITISH COLUMBIA--(Marketwire - Jan. 31, 2013) - The team at BC Tree Fruits is ramping up for a busy February as they celebrate national Apple Month 2013. Several consumer and retailer events honoring apple month will take place in cities across B.C, Alberta, Saskatchewan, and Manitoba through the month of February.

An annual celebration across Canada, Apple Month recognizes the quality produce grown on B.C. soil, while encouraging people to support local growers. "Many consumers don't typically think of February as a month for fresh fruit, however local apples are available fresh throughout the long winter months," comments Chris Pollock, Marketing Manager for BC Tree Fruits.

Canadians are encouraged to get in on the apple month action through the Good To Go campaign. Good To Go asks fans where and how they enjoy B.C.'s best apples and share a photo showcasing their apple love wherever they may be - and wherever hunger strikes. The winning photo chosen by apple fans will be a cash prize of $2000 and $2000 to the winner's charity of choice.

The BC Tree Fruits team will commence its Western Canada tour February 1^st with on-site activations, in store promotions at retailers including Safeway, Real Canadian Superstore, Overwaitea Foods, Save-On-Foods, Urban Fare, PriceSmart Foods, Sobeys, Coopers Foods, Walmart, Federated Co-Op, and Calgary Co-Op.

Consumers are encouraged to look for the BC Tree Fruit team through the month of February and participate in the apple month activities online at applemonth.com.

About BC Tree Fruits:

BC Tree Fruits is part of the Okanagan Tree Fruit Cooperative and is owned by over 580 local grower families. BC Tree Fruits markets and distributes a variety of BC grown fruit including apples, pears, cherries, peaches, apricots, prune plums and blueberries. BC Tree Fruits' head office is based in Kelowna, B.C.

For more information: www.bctree.com - www.twitter.com/bctreefruits - facebook.com/bctree