Identity Theft Resource Center Selects TrustedID to Proactively Prevent Identity Theft, Provide Peace of Mind

SAN FRANCISCO, CA--(Marketwire - January 15, 2008) - TrustedID and ITRC announced today that the Identity Theft Resource Center (ITRC), a national nonprofit organization dedicated to preventing identity theft and assisting its victims, has selected TrustedID's IDFreeze to proactively protect consumers against identity theft, one of the nation's fastest-growing crimes.

With IDFreeze, ITRC enables individuals and families to prohibit the three major credit bureaus, Equifax, Experian, and TransUnion, from releasing credit reports to lenders without their direct permission.

According to a 2007 Gartner study, identity theft affected more than 15 million Americans in 2006. This means that there were almost 30 new victims every minute or one new victim every two seconds. The study also found that the average financial loss more than doubled in one year, rising from $1,400 in 2005 to nearly $3,300 in 2006. The Federal Trade Commission's most recent survey found that some 2005 victims spent almost 60 hours trying to clean up the damage caused by an identity thief.

"For victims of identity theft, the costs -- financially and emotionally -- can be great," says Jay Foley, executive director of ITRC. "That's why we're pleased to give identity theft victims access to TrustedID's IDFreeze, which enables them to conveniently place freezes on all their credit reports, the most proactive way to stop a theft before it can happen."

In addition to managing credit freezes, IDFreeze monitors credit card accounts for signs of identity theft and scans massive databases to ensure the user's personal and financial information have not been compromised.

"The ITRC provides support and services to thousands of identity theft victims each year, and we are proud to partner with them in preventing this fast-growing crime," says Scott Mitic, CEO and founder of TrustedID. "We believe this partnership will better arm individuals and families with the tools they need to proactively protect themselves against identity theft, and give them peace of mind."

About the ITRC

The Identity Theft Resource Center® (ITRC) is a nonprofit organization established to support victims of identity theft in resolving their cases and to broaden public education and awareness in the understanding of identity theft. It is the on-going mission of the ITRC to assist victims, educate consumers, research identity theft and increase public and corporate awareness about this problem. Visit www.idtheftcenter.org

About TrustedID

TrustedID is a leading provider of proactive consumer identity theft protection solutions, helping hundreds of thousands of consumers protect their identities.

The company's flagship product, IDFreeze, is the most powerful solution available today to stop identity theft before it happens, and includes the ability for customers to freeze their credit reports at Equifax, Experian and TransUnion. TrustedID's services are backed by a $1,000,000 service warranty. IDFreeze is available to consumers through the nation's leading financial institutions and consumer brands, as well as directly through TrustedID's website, www.TrustedID.com.

Contact Information: Media Contact: TrustedID, Inc. Erik Moser 312.329.3908 mosere@ruderfinn.com ITRC Jay Foley 858.693.7935 Media@idtheftcenter.org