LE CHATEAU OF MONTREAL: Expands Ecommerce Business with New $1.1m Investment in Montreal

MONTRÉAL, QUÉBEC--(Marketwired - Sept. 9, 2016) -

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LE CHÂTEAU OF MONTRÉAL (TSX:CTU.A) is pleased to announce that it will be opening a new e-commerce warehouse and distribution facility in Montréal. This new facility will bring all on-line related functions under one roof and will ensure faster and better customer service, as e-commerce continues to grow at an accelerated pace, both in dollars and as a percentage of total Company sales.

For this project, the Company committed to an initial investment of $1.1 million, of which $750,000 was dedicated to state-of-the-art IT systems. Additional investments are planned for 2017. Currently, more than 40 full-time employees engage exclusively in e-commerce business. The new facility offers the potential to significantly expand the e-commerce team, and additional positions are expected to be created shortly.

''We were among the first retailers in Canada to recognize the immense potential of on-line branding and sales. Once again with this initiative we are investing to enhance our leadership position, while taking an innovative path to create sustained growth," Franco Rocchi, Executive Vice President, Sales and Operations. "We are at the forefront of technological innovation and proud to bring the latest global e-commerce systems to Montréal."

This opening completes the centralization of LE CHÂTEAU OF MONTRÉAL's entire e-commerce business. All capabilities, from photo studio, hair and make-up, to merchandising, warehousing, fulfillments and distribution, are now integrated in a single location. This new space of 25,000 square feet has the ability to expand as demand increases. Upon opening it will house approximately 200,000 products.

Profile

Le Château is a leading Canadian brand in specialty retailing, offering a broad array of contemporary fashion apparel, accessories and footwear for style-conscious women and men. The Le Château brand is sold exclusively through the Company's 197 retail stores located in Canada. The Company's retail locations are primarily found in major urban shopping malls, as well as street-front locations with high pedestrian traffic. In addition, Le Château's web-based marketing is further broadening the Company's customer base among internet shoppers in both Canada and the United States. With its 57-year tradition of vertical integration, emphasizing a design and manufacturing approach to retailing, Le Château is unique among Canadian fashion merchants.

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