Massachusetts Kids With Diabetes Get Elevated at Wachusett Mountain With Pro Snowboarder and Type 1 Diabetic Sean Busby

Riding On Insulin Program Teaches Youth How to Manage the Disease


PRINCETON, MA--(Marketwire - Mar 5, 2012) - Local kids and teens will soon learn how to shred down the mountain and balance blood sugars in the first annual Riding on Insulin East Coast Ski/Snowboard Camp (http://ridingoninsulin.org), taking place March 10 at Wachusett Mountain in Princeton, Massachusetts.

Riding On Insulin (ROI) is an international nonprofit organization founded in 2004 by Sean Busby, a twenty-seven year-old professional snowboarder living with type 1 diabetes. The camps are held all over the world, and promote courage and confidence while teaching kids and youth with type 1 diabetes that they can overcome mental and physical challenges through teamwork.

"ROI fosters a winter sport and snowboarding environment where youth living with diabetes may share tips on managing it and make new friends who are just like them," said Sean Busby, founder of Riding On Insulin, who manages his diabetes with the OmniPod® Insulin Management System. "I always find myself learning from the campers who come to my camps. Sharing our experiences with others is the best medicine!"

Forty kids living with type 1 diabetes, age 7-17 from Boston and beyond will experience this one-day program with ski and snowboard instructors trained in diabetes management. Siblings are also welcome to attend and participate in the camp and parents are encouraged to enjoy the mountain at their leisure or network with other parents in attendance. After the kids divide into groups to tackle the mountain, there will be an organized parent networking session at 9:30am at Wachusett hosted by the local American Diabetes Association chapter.

"Diabetes is truly a family disease -- the entire family is affected the day a child or teen is diagnosed with Type 1," says Riding On Insulin Executive Director, Mollie Busby. "That's what sets our camp apart from others -- the ability to have the entire family in attendance and learn from one another."

Volunteer medical staff specializing in diabetes will also be at Riding On Insulin all day to monitor morning and afternoon snacks and lunch. An awards banquet will be held for participants Saturday evening at the Wachusett Village Inn where Busby will share his diagnosis story and present a slideshow of photos from his snowboarding expeditions to Antarctica, Iceland, Romania and Bulgaria.

Other ROI upcoming events include: Nakiska Resort, Alberta, Canada (3/17); Blue Mountain, Ontario, Canada (3/24); Breckenridge, Colorado (4/14).

About Sean Busby And Riding On Insulin:
After enduring complicated diabetes diagnosis at age 19, professional snowboarder Sean Busby didn't know if it would still be possible to snowboard at high altitude levels and considered retiring from the sport. While reading stories of children who had been living with Type 1 since birth, he began to realize how fortunate he was for having been free of the disease for the first nineteen years of his life and was empowered to give back to those kids as they were the catalyst for him to continue snowboarding. Thus, in 2004 Riding On Insulin was founded. The camps promote courage and confidence and show youth with Type 1 diabetes that they may overcome the mental and physical challenges that are often accompanied with the disease. For more information, www.ridingoninsulin.org.

About Type 1 Diabetes (from American Diabetes Association)
Type 1 diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. In Type 1 diabetes, the body does not produce insulin. Insulin is a hormone that is needed to convert sugar, starches and other food into energy needed for daily life. Only 5-10% of people with diabetes have this form of the disease. With the help of insulin therapy and other treatments, even young children with Type 1 diabetes can learn to manage their condition and live long, healthy, happy lives.

About the OmniPod
The OmniPod Insulin Management System is the world's first tubeless insulin pump. The OmniPod offers people living with insulin-requiring diabetes all the benefits of insulin pump therapy, with freedom and ease. The tubing-free OmniPod insulin pump has just two easy-to-use parts: the discreet, waterproof Pod, which automatically inserts and can be worn on many parts of the body to hold and deliver insulin; and the Personal Diabetes Manager (PDM), a hand-held device that wirelessly programs the Pod, calculates suggested doses and has a built-in blood glucose meter. For more information on the OmniPod insulin pump, please visit: http://www.myomnipod.com.

Contact Information:

MEDIA CONTACTS:
Mollie Busby
Riding On Insulin
Tel. 435-262-1419
mollie@ridingoninsulin.org

Erich Sandoval
Lazar Partners LTD.
Tel. 917-497-2867
esandoval@lazarpartners.com