Sympatico.ca's New Bilingual Mobile Application Puts a Portal in Your Pocket

TORONTO, ONTARIO--(Marketwire - July 7, 2011) - Sympatico.ca, which reaches 9.5 million Canadians,* today announced the launch of a new mobile application for smartphone users across the nation. The free bilingual app will give Canadians one tap access to the best in news, music and entertainment including stories from across the Sympatico portal. The Sympatico.ca mobile app is available for download now from popular application stores or by visiting apps.sympatico.ca.

The app uses best-of-breed mobile functionality to refine content based on opt-in user preferences and location-based services (LBS). This elevates the user experience by taking the work out of finding relevant information. It also has a QR (2D barcode) reader to make interacting with mobile codes even easier.

"Sympatico.ca is defining the next era of mobile applications for Canadians by demonstrating what is possible when you leverage innovative design, technology and content to engage people," said David MacPhie, Associate Director, Mobile Products, Sympatico.ca. "Mobile apps have emerged as powerful content distribution channels for consumers and advertisers alike. We're giving our audience another convenient way to access the content they love by combining it with progressive mobile technology."

Designed for ease of use and speed, the Sympatico.ca mobile app revolves around an innovative interface featuring quick access to the full depth of Sympatico.ca's content including news headlines, local weather, celebrity gossip, horoscopes, music, autos and sports. A bevy of features including push notifications, bilingual support, user preferences, social sharing (SMS, Email, Twitter and Facebook) and a QR code reader create an optimal experience for all Canadians to engage with content that resonates.

*Source: ComScore

About Sympatico.ca

Launched in 1995, Sympatico.ca is celebrating its 15th anniversary this year. Sympatico.ca is part of Canada's largest and most respected communications and media company. Sympatico.ca is a pioneer in digital media, offering innovative solutions to both users and advertisers. The Sympatico.ca portal delivers informative and entertaining content on the latest topics, from mortgages to minivans and fashion to finance, in both French and English. Sympatico.ca's mobile division also delivers end-to-end custom mobile solutions and has the largest mobile ad network in Canada.

About Sympatico Mobile

With more than 100 million page views each month, Sympatico.ca Mobile Network offers Canadian advertisers superior reach through its premium network of mobile sites. Contextually relevant advertising, coupled with rich targeting abilities, provide a meaningful, measurable and effective mobile experience. To help brand managers reach their targets, Sympatico.ca Mobile Network has developed a roster of Canada's premium mobile publishers, enabling Sympatico to deliver first-rate mobile campaigns with precise targeting mechanics. Advertisers benefit from a wide range of campaign options, including highly effective media such as banners, rich media, video and real-time reporting.

– BELL MEDIA –