The Future of Competitive Strategy: cg42 and Tallents + Co Combine

NEW YORK, NY--(Marketwired - Dec 10, 2014) - Boutique management consulting firm cg42 and brand/innovation strategy firm Tallents + Co announced today that they will be combining under the cg42 brand. The two firms have collaborated extensively, driving breakthrough competitive strategy and rapid market share gains for major Fortune 100 companies and early/mid-stage companies seeking to disrupt established industries.

"Today's senior business leaders are faced with an unprecedented set of challenges," said Steve Beck, Founder and Managing Partner of cg42. "These challenges require a greater diversity and range of thinking and skillsets in a strategic partner -- we speak the languages of operations, finance, and marketing with equal fluency, giving us a definitive edge in helping the disparate parts of our clients' organizations embrace a common strategy for growth." 

Each firm has pioneered new methods to understand what really drives customer behavior and will bring them together into a proprietary approach to competitive strategy as part of the seamless integration of teams. For example, cg42 developed a patent-pending approach to quantify customer frustration and competitive vulnerability that has led to strategies that have driven double-digit market share gains for our clients on average. Tallents + Co developed the CPV Model, which quantifies company capability, customer permission, and market volatility to help identify the best paths to diversification and growth. The combined approaches are unmatched in the marketplace today.

"We live in a world where businesses are dealing with a wide range of risks and opportunities," said Hugh Tallents, Founder of Tallents + Co and now Partner at cg42. "It became immediately obvious in working with Steve and his team that together we can offer the kind of well-supported, objective advice that sees the whole field, not just a corner of it."

Mr. Tallents brings 15 years of global experience leading business, brand and customer experience transformations for the world's foremost companies. His background complements Mr. Beck's 20 years of management consulting experience, helping the senior executive teams of world-class Fortune 100 companies successfully address their most pressing business, competitive, brand, and marketing challenges.

About cg42
Don't Panic
cg42 is the boutique management consulting firm that pioneered the patent-pending approach to quantify frustration and permission. We build competitive strategies that drive greater market share for our clients. We speak the languages of operations, finance, and marketing with equal fluency, giving us a definitive edge in helping the disparate parts of our clients' organizations embrace a common strategy for growth. cg42 has helped senior executives at Fortune 100 companies in the technology, telecommunications, financial services, consumer services, and hospitality sectors successfully address their most pressing business, competitive, marketing, and brand strategy challenges. For more information, please visit: www.cg42.com.