Throwing and Growing: How the Axe Became a Successful Canadian Business Model

TORONTO, ON --(Marketwired - March 17, 2016) - A sharp blade and clean follow-through are key to hitting a target -- and also key to a successful Canadian business model. From a backyard hobby to a lucrative company with seven locations in less than two years, Mario Zelaya, founder and owner of Bad Axe Throwing, transformed a niche activity into one with mass appeal.

"People are looking for new forms of entertainment that are interactive and completely different," says Zelaya. "Axe throwing is really a traditional hobby that we've turned into a unique experience. It's perfect to celebrate any occasion or simply get a group of friends together because anyone of any skill can participate and have a lot of fun."

Opening his first location in Burlington in October 2014, Zelaya has grown his business nationally, with locations in Toronto, Kitchener, Vaughan, Mississauga, Ottawa and Edmonton. Next on his target list? Winnipeg, Surrey, Halifax and Montreal. Most impressively, Zelaya grew Bad Axe Throwing without raising funding rounds. He attributes its rapid growth to his operational and marketing experience in building large companies. "Our Burlington location set the stage for our entire business model across Canada," Zelaya adds. "We saw the potential it could have in other cities and knew there was a strong customer base across Canada. We're looking to double in size this year alone."

Canada's latest new sports craze is quickly proving it's here to stay. With increasing public demand, Bad Axe Throwing is serving Canadians with quality entertainment guided by staff trained in throwing techniques and safety. Each location creates a fun and inviting atmosphere, built on the belief that anyone can learn a new skill. Whether amateur or advanced, a bachelor party or a corporate celebration, Bad Axe Throwing promises to turn anyone into an axe throwing enthusiast.

ABOUT BAD AXE THROWING
Being bad at something never felt so good. At Bad Axe Throwing, no skills are required -- only a desire to have fun with a little edge. Learn how to throw an axe at a target from expert coaches in a safe and entertaining atmosphere or take your interest further with a chance to compete in the championship tournament by joining the Axe Throwing League. From birthday parties and corporate events to bachelor and bachelorette groups, Bad Axe Throwing caters to any group and celebration. Established in 2014 when it first opened its doors in Burlington, the company now spans across Canada with additional locations in Toronto, Kitchener, Vaughan, Mississauga, Ottawa and Edmonton. New locations are opening soon in Winnipeg, Surrey, Halifax and Montreal.

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