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<title>Varick Media Management</title>
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<description>Contains the last 20 releases</description>
<copyright>Copyright 2018, Varick Media Management</copyright>
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<lastBuildDate>Wed, 30 May 2018 14:12:22 GMT</lastBuildDate>
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isPermaLink="true">https://www.globenewswire.com/news-release/2018/05/30/1514050/0/en/Varick-Appoints-Paul-Dolan-as-Chief-Executive-Officer.html</guid>
<link>https://www.globenewswire.com/news-release/2018/05/30/1514050/0/en/Varick-Appoints-Paul-Dolan-as-Chief-Executive-Officer.html</link>
<title>Varick Appoints Paul Dolan as Chief Executive Officer </title>
<description><![CDATA[Joins Varick to Drive Company Vision Ahead of 10-Year Anniversary <pre>Joins Varick to Drive Company Vision Ahead of 10-Year Anniversary</pre>]]></description>
<pubDate>Wed, 30 May 2018 14:12 GMT</pubDate>
<dc:identifier>1514050</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Wed, 30 May 2018 14:12 GMT</dc:modified>
<dc:subject>Directors and Officers</dc:subject>
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<item>
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<link>https://www.globenewswire.com/news-release/2018/04/02/1458580/0/en/Varick-Drives-Superior-Results-for-Local-Tourism-Board.html</link>
<title>Varick Drives Superior Results for Local Tourism Board</title>
<description><![CDATA[Multi-Channel Approach Drives Interest and Site Traffic <pre>Multi-Channel Approach Drives Interest and Site Traffic</pre>]]></description>
<pubDate>Mon, 02 Apr 2018 15:02 GMT</pubDate>
<dc:identifier>1458580</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Mon, 02 Apr 2018 15:02 GMT</dc:modified>
<dc:subject>Company Announcement</dc:subject>
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<link>https://www.globenewswire.com/news-release/2018/03/21/1443747/0/en/Varick-Announces-Updates-to-Advanced-TV-Stack.html</link>
<title>Varick Announces Updates to Advanced TV Stack</title>
<description><![CDATA[Empowers Marketers with Easy Transition from Traditional TV to Digital <pre>Empowers Marketers with Easy Transition from Traditional TV to Digital</pre>]]></description>
<pubDate>Wed, 21 Mar 2018 14:30 GMT</pubDate>
<dc:identifier>1443747</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Wed, 21 Mar 2018 14:29 GMT</dc:modified>
<dc:subject>Company Announcement</dc:subject>
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isPermaLink="true">https://www.globenewswire.com/news-release/2018/01/12/1288822/0/en/Varick-Announces-the-Varick-Quality-Code.html</guid>
<link>https://www.globenewswire.com/news-release/2018/01/12/1288822/0/en/Varick-Announces-the-Varick-Quality-Code.html</link>
<title>Varick Announces the Varick Quality Code</title>
<description><![CDATA[Proactive Approach to Brand Safety and Top Level Care <pre>Proactive Approach to Brand Safety and Top Level Care</pre>]]></description>
<pubDate>Fri, 12 Jan 2018 14:00 GMT</pubDate>
<dc:identifier>1288822</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Fri, 12 Jan 2018 14:00 GMT</dc:modified>
<dc:subject>Company Announcement</dc:subject>
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<link>https://www.globenewswire.com/news-release/2017/09/18/1124286/0/en/Varick-Announces-Nielsen-Commissioned-Study-Shows-Varick-Drives-Brand-Lift-Above-Nielsen-Norm-Data.html</link>
<title>Varick Announces Nielsen-Commissioned Study Shows Varick Drives Brand Lift Above Nielsen Norm Data</title>
<description><![CDATA[<p align="left">NEW YORK, Sept. 18, 2017 (GLOBE NEWSWIRE) -- Varick, an audience-centric digital marketing company, released today the findings from a culmination of Nielsen Digital Brand Effect (DBE) studies. Through the research commissioned from Nielsen by Varick, clients can feel confident in both the sales-driving and brand-building effectiveness of Varick’s desktop and mobile advertising solutions, particularly in the retail category.<br></p>]]></description>
<pubDate>Mon, 18 Sep 2017 17:50 GMT</pubDate>
<dc:identifier>1124286</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Mon, 18 Sep 2017 17:50 GMT</dc:modified>
<dc:subject>Company Announcement</dc:subject>
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<link>https://www.globenewswire.com/news-release/2017/05/03/990863/0/en/Varick-Media-Utilizing-Triton-Digital-s-a2x-R-to-Further-Programmatic-Audio-Advertising-in-Canada.html</link>
<title>Varick Media Utilizing Triton Digital's a2x(R) to Further Programmatic Audio Advertising in Canada </title>
<description><![CDATA[<p><em><p>Partnership Provides Canadian Advertisers and Agencies with Access to Premium Digital Audio Inventory</p></em></p><p>NEW YORK, NY--(Marketwired - May 3, 2017) - Varick Media, an audience-centric digital marketing company, announced today the expansion of its partnership with <a rel="nofollow" href="http://www.tritondigital.com/" title="Triton Digital">Triton Digital</a>, the leading technology and services provider to the digital audio industry, whereby Varick Media will utilize a2x, Triton's programmatic online audio marketplace, in Canada. </p>]]></description>
<pubDate>Wed, 03 May 2017 16:00 GMT</pubDate>
<dc:identifier>990863</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
</item>
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<link>https://www.globenewswire.com/news-release/2016/10/17/990860/0/en/Varick-Media-Management-Announces-Update-To-Its-Alveo-Platform.html</link>
<title>Varick Media Management Announces Update To Its Alveo Platform </title>
<description><![CDATA[<p><em><p>Introduces Suite of Algorithms for Optimal Campaign Optimization</p></em></p><p>NEW YORK, NY--(Marketwired - Oct 17, 2016) - <strong> </strong> Programmatic advertising company Varick Media Management announced today an update to Alveo, its proprietary campaign management platform. The update included the addition of a suite of algorithms to Varick's machine learning engine, RECO. RECO was launched earlier this year providing Varick an additional layer of machine based optimizations along with human trading to drive further efficiency in trading operations. Varick's update to RECO now offers clients additional flexible algorithms and a dedicated team to successfully optimize campaigns across different strategies. </p>]]></description>
<pubDate>Mon, 17 Oct 2016 16:07 GMT</pubDate>
<dc:identifier>990860</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
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<link>https://www.globenewswire.com/news-release/2016/09/29/990855/0/en/Varick-Media-Management-Adopts-Drawbridge-Cross-Device-Platform.html</link>
<title>Varick Media Management Adopts Drawbridge Cross-Device Platform </title>
<description><![CDATA[<p><em><p>"Enables Advertisers to Reach and Measure Consumers Across Screens"</p></em></p><p>NEW YORK, NY--(Marketwired - Sep 29, 2016) - <strong> </strong>Programmatic advertising company Varick Media Management announced today its partnership with cross-device technology leader, Drawbridge, to access its award-winning self-service programmatic platform. Through the partnership with Drawbridge, Varick enables a seamless experience for brands to reach and measure consumers across computers, smartphones, tablets and connected TVs. </p>]]></description>
<pubDate>Thu, 29 Sep 2016 14:55 GMT</pubDate>
<dc:identifier>990855</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
</item>
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<guid
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<link>https://www.globenewswire.com/news-release/2016/08/04/990849/0/en/Varick-Media-Management-Introduces-RECO-Engine.html</link>
<title>Varick Media Management Introduces RECO Engine </title>
<description><![CDATA[<p><em><p>Media Buying Tool Determines Optimal Bidding Strategies</p></em></p><p>NEW YORK, NY--(Marketwired - Aug 4, 2016) - Today, programmatic advertising company Varick Media Management announced the release of the RECO Engine, a proprietary decisioning tool that analyzes a campaign's performance alongside pricing and supply trends to make data-driven optimization suggestions in real time. Programmatic media trading optimizations can be time-consuming and manual. The RECO Engine was built to improve this process by finding efficiencies across inventory sources that would be impossible by human trading. With this tool, campaign strategies are improved to deliver the highest possible ROI. </p>]]></description>
<pubDate>Thu, 04 Aug 2016 15:13 GMT</pubDate>
<dc:identifier>990849</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
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<link>https://www.globenewswire.com/news-release/2016/07/26/990845/0/en/Varick-Media-Management-Partners-With-VideoAmp.html</link>
<title>Varick Media Management Partners With VideoAmp </title>
<description><![CDATA[<p><em><p>Partnership Provides Advertisers With Seamless Video Execution Across All Screens</p></em></p><p>NEW YORK, NY--(Marketwired - Jul 26, 2016) - Programmatic advertising company Varick Media Management announced today its integration with VideoAmp's video DSP for cross-screen campaigns. Video consumption has become increasingly fragmented as consumers move from traditional TV to Internet-connected devices. Because of this, marketers often struggle to identify their audiences at each touch point. Varick's partnership with VideoAmp will allow for brands to reach their consumers with consistent and relevant messaging across all screens.</p>]]></description>
<pubDate>Tue, 26 Jul 2016 14:39 GMT</pubDate>
<dc:identifier>990845</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
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<link>https://www.globenewswire.com/news-release/2016/07/25/990842/0/fr/Varick-Media-Management-arrive-au-Canada.html</link>
<title>Varick Media Management arrive au Canada </title>
<description><![CDATA[<p><em><p>Gabriel Dunlop à la direction du bureau canadien de l'entreprise de publicité programmatique</p></em></p><p>NEW YORK, NY--(Marketwired - Jul 25, 2016) -  Varick Media Management, un leader dans le secteur de la publicité programmatique aux États-Unis, annonce son expansion vers le marché canadien avec la nomination de Gabriel Dunlop au poste de Directeur de territoire. Il sera responsable du développement et de la croissance des affaires de Varick au Canada tout en développant de nouvelles relations avec les clients et les agences. </p>]]></description>
<pubDate>Mon, 25 Jul 2016 19:00 GMT</pubDate>
<dc:identifier>990842</dc:identifier>
<dc:language>fr</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
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<link>https://www.globenewswire.com/news-release/2016/07/25/990837/0/en/Varick-Media-Management-Expands-to-Canada.html</link>
<title>Varick Media Management Expands to Canada </title>
<description><![CDATA[<p><em><p>Gabriel Dunlop to Lead Programmatic Ad Company in Canada</p></em></p><p>NEW YORK, NY--(Marketwired - Jul 25, 2016) -  Varick Media Management, a leading programmatic advertising company in the U.S., has announced its expansion into Canada with the hire of Gabriel Dunlop. As Territory Director, Dunlop will be responsible for leading Varick's business development and growth in the Canadian market while developing new client and agency relationships.</p>]]></description>
<pubDate>Mon, 25 Jul 2016 18:46 GMT</pubDate>
<dc:identifier>990837</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
</item>
<item>
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<link>https://www.globenewswire.com/news-release/2016/04/11/990833/0/en/Varick-Media-Management-Releases-Limited-Mother-s-Day-Package.html</link>
<title>Varick Media Management Releases Limited Mother's Day Package </title>
<description><![CDATA[<p><em><p>Drive Audience Toward Gift Purchases for Loved Ones</p></em></p><p>NEW YORK, NY--(Marketwired - Apr 11, 2016) -  With Mother's Day just a few weeks away, programmatic advertising company Varick Media Management has announced the release of a limited-time package to reach last-minute shoppers looking for the perfect gift for their loved ones. Varick's Mother's Day package provides retail brands with the opportunity to engage audiences through various platforms in order to drive gift purchases as the holiday approaches.</p>]]></description>
<pubDate>Mon, 11 Apr 2016 14:24 GMT</pubDate>
<dc:identifier>990833</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
</item>
<item>
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<link>https://www.globenewswire.com/news-release/2016/03/28/990829/0/en/Varick-Media-Management-Partners-With-AdsWizz.html</link>
<title>Varick Media Management Partners With AdsWizz </title>
<description><![CDATA[<p><em><p>Partnership Offers Access to Premium Digital Radio Inventory</p></em></p><p>NEW YORK, NY--(Marketwired - Mar 28, 2016) - Programmatic advertising company Varick Media Management announced today the addition of AdsWizz to its digital audio stack. eMarketer predicts that the number of digital audio users will grow to 184.8 million by 2018, up 14% from 2014. Varick's partnership with AdsWizz will supply Varick with an audio-centric solution to efficiently buy digital audio inventory and provide advertisers with new ad formats and targeted access to premium publishers.</p>]]></description>
<pubDate>Mon, 28 Mar 2016 14:36 GMT</pubDate>
<dc:identifier>990829</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
</item>
<item>
<guid
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<link>https://www.globenewswire.com/news-release/2016/02/01/990824/0/en/Varick-Media-Management-Releases-Limited-Time-Valentine-s-Day-Package.html</link>
<title>Varick Media Management Releases Limited Time Valentine's Day Package </title>
<description><![CDATA[<p><em><p>Target Potential Retail Customers Across the Web for the Holiday</p></em></p><p>NEW YORK, NY--(Marketwired - Feb 1, 2016) - With Valentine's Day around the corner, programmatic advertising company Varick Media Management has announced the release of a limited time package to reach retail brands' audiences in time for the holiday. According to eMarketer, the US consumer spent an average of $142.31 on Valentine's Day gifts in 2015, making the holiday a major selling opportunity for retail brands. To take the guesswork out of creating efficient strategies, Varick uses past purchases and shopping behaviors to create targeting segments and serve the right ad to Valentine's Day shoppers wherever they may be.</p>]]></description>
<pubDate>Mon, 01 Feb 2016 16:46 GMT</pubDate>
<dc:identifier>990824</dc:identifier>
<dc:language>en</dc:language>
<dc:publisher>GlobeNewswire Inc.</dc:publisher>
<dc:contributor>Varick Media Management</dc:contributor>
<dc:modified>Tue, 19 Sep 2017 02:24 GMT</dc:modified>
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