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    <title>NinthDecimal</title>
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    <description>Contains the last 20 releases</description>
    <copyright>Copyright 2019, NinthDecimal</copyright>
    <managingEditor>newsdesk@globenewswire.com (NewsDesk)</managingEditor>
    <lastBuildDate>Wed, 30 Oct 2019 22:45:00 GMT</lastBuildDate>
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        isPermaLink="true">https://www.globenewswire.com/news-release/2019/10/30/1938413/0/en/NinthDecimal-Expands-Closed-Loop-Planning-Measurement-Capabilities-Through-Inscape-Partnership.html</guid>
      <link>https://www.globenewswire.com/news-release/2019/10/30/1938413/0/en/NinthDecimal-Expands-Closed-Loop-Planning-Measurement-Capabilities-Through-Inscape-Partnership.html</link>
      <title>NinthDecimal Expands Closed-Loop Planning &amp; Measurement Capabilities Through Inscape Partnership</title>
      <description><![CDATA[<p align="left">SAN FRANCISCO, Oct.  30, 2019  (GLOBE NEWSWIRE) -- <u><a href="https://www.globenewswire.com/Tracker?data=m9J43S8prwHKwNQdL2ehXCYz_iyf19krJ-yQE4HnBQzhDk_T_XgVpeR2MoJn7UERAQOgEEK2US0QpjWdfU_0_Q==" rel="nofollow" target="_blank" title="NinthDecimal">NinthDecimal</a></u>, the leading omni-channel marketing platform and <u><a href="https://www.globenewswire.com/Tracker?data=25iwgpuf4QczNHpFUaoKPZTrTo7a6ifJbK1LuR5NHhEEtW4A9KV7lf6_HMujt-_x" rel="nofollow" target="_blank" title="Inscape">Inscape</a></u>, the leading provider of smart TV viewing data, today announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising campaigns.<br></p>]]></description>
      <pubDate>Wed, 30 Oct 2019 22:45 GMT</pubDate>
      <dc:identifier>1938413</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Wed, 30 Oct 2019 22:45 GMT</dc:modified>
      <dc:subject>Partnerships</dc:subject>
      <dc:keyword>TV Advertising</dc:keyword>
      <dc:keyword>TV Measurement</dc:keyword>
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    <item>
      <guid
        isPermaLink="true">https://www.globenewswire.com/news-release/2019/07/24/1887617/0/en/NinthDecimal-Joins-Roku-Measurement-Partner-Program-for-Offline-Attribution.html</guid>
      <link>https://www.globenewswire.com/news-release/2019/07/24/1887617/0/en/NinthDecimal-Joins-Roku-Measurement-Partner-Program-for-Offline-Attribution.html</link>
      <title>NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution</title>
      <description><![CDATA[<p align="left">SAN FRANCISCO, July  24, 2019  (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=QYAZQJL7NsigyPIZHu6miV7evpYOFhePUbuVs1CxHnSiapQt20F2kd9xL9aRUFx8Pdg4AHgfMeRUBR7oy2RAww==" rel="nofollow" target="_blank" title=""><u>NinthDecimal</u></a>, the leading omni-channel marketing platform, today announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Indexâ (LCIâ), will help brands evaluate the effectiveness of OTT (over-the-top) and Connected TV advertising campaigns on the Roku® platform.<br></p>]]></description>
      <pubDate>Wed, 24 Jul 2019 22:30 GMT</pubDate>
      <dc:identifier>1887617</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Wed, 24 Jul 2019 22:30 GMT</dc:modified>
      <dc:subject>Company Announcement</dc:subject>
      <dc:keyword>OTT</dc:keyword>
      <dc:keyword>Connected TV</dc:keyword>
      <dc:keyword>Roku</dc:keyword>
    </item>
    <item>
      <guid
        isPermaLink="true">https://www.globenewswire.com/news-release/2019/07/11/1881759/0/en/NinthDecimal-Launches-First-Multi-Touch-Attribution-Solution-For-Foot-Traffic-Measurement.html</guid>
      <link>https://www.globenewswire.com/news-release/2019/07/11/1881759/0/en/NinthDecimal-Launches-First-Multi-Touch-Attribution-Solution-For-Foot-Traffic-Measurement.html</link>
      <title>NinthDecimal Launches First Multi-Touch Attribution Solution For Foot Traffic Measurement</title>
      <description><![CDATA[<p align="left">SAN FRANCISCO, July  11, 2019  (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=D3Zgqt6oCjHw10842J3DRD3TsnuT_EqKxSKjcMPbAmAmiZE423b0sGUEtgrw-gFnYtpBIDxi_jiJCn1HUgVzFA==" rel="nofollow" target="_blank" title=""><u>NinthDecimal</u></a><u>, </u>the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion Index<sup>TM</sup> (LCI<sup>TM</sup>). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business metrics to drive billion-dollar decisions.<br></p>]]></description>
      <pubDate>Thu, 11 Jul 2019 21:00 GMT</pubDate>
      <dc:identifier>1881759</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Thu, 11 Jul 2019 21:00 GMT</dc:modified>
      <dc:subject>Company Announcement</dc:subject>
      <dc:keyword>MTA</dc:keyword>
      <dc:keyword>offline attribution</dc:keyword>
      <dc:keyword>multi-touch attribution</dc:keyword>
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    <item>
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        isPermaLink="true">https://www.globenewswire.com/news-release/2019/05/09/1821451/0/en/NinthDecimal-Accelerates-Its-Enterprise-SaaS-Business-In-2018.html</guid>
      <link>https://www.globenewswire.com/news-release/2019/05/09/1821451/0/en/NinthDecimal-Accelerates-Its-Enterprise-SaaS-Business-In-2018.html</link>
      <title>NinthDecimal Accelerates Its Enterprise SaaS Business In 2018</title>
      <description><![CDATA[High Growth Data and Measurement Businesses Help Fuel Profitability Milestone <pre>High Growth Data and Measurement Businesses Help Fuel Profitability Milestone</pre>]]></description>
      <pubDate>Thu, 09 May 2019 20:45 GMT</pubDate>
      <dc:identifier>1821451</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Thu, 09 May 2019 20:44 GMT</dc:modified>
      <dc:subject>Company Announcement</dc:subject>
      <dc:keyword>location data</dc:keyword>
      <dc:keyword>marketing platform</dc:keyword>
      <dc:keyword>Enterprise SaaS</dc:keyword>
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      <guid
        isPermaLink="true">https://www.globenewswire.com/news-release/2018/10/09/1618509/0/en/comScore-Validates-NinthDecimal-s-Location-and-Visit-Metrics.html</guid>
      <link>https://www.globenewswire.com/news-release/2018/10/09/1618509/0/en/comScore-Validates-NinthDecimal-s-Location-and-Visit-Metrics.html</link>
      <title>comScore Validates NinthDecimal’s Location and Visit Metrics</title>
      <description><![CDATA[<p align="left">SAN FRANCISCO, Oct.  09, 2018  (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=pfQhtTA6MqqeG5FXwh2wBSNhA00vBwrzoHeOJ9vXArzUrLIN4_9sgoEuHbM-o4et_cgwTnsV5ERl5dSIGoL_LA==" rel="nofollow" target="_blank" title=""><u>NinthDecimal</u></a>, the leading omni-channel marketing platform, today announced that its visit metrics and location data have been validated by comScore. Completion of comScore’s multi-faceted review process validates the accuracy and aptness of NinthDecimal’s location data, as well as its data hygiene practices.</p>]]></description>
      <pubDate>Tue, 09 Oct 2018 12:30 GMT</pubDate>
      <dc:identifier>1618509</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Tue, 09 Oct 2018 12:31 GMT</dc:modified>
      <dc:subject>Company Announcement</dc:subject>
      <dc:keyword>comScore</dc:keyword>
      <dc:keyword>location data</dc:keyword>
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        isPermaLink="true">https://www.globenewswire.com/news-release/2018/10/01/1588226/0/en/Pinterest-Selects-NinthDecimal-As-Offline-Attribution-Measurement-Partner.html</guid>
      <link>https://www.globenewswire.com/news-release/2018/10/01/1588226/0/en/Pinterest-Selects-NinthDecimal-As-Offline-Attribution-Measurement-Partner.html</link>
      <title>Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner</title>
      <description><![CDATA[<p>SAN FRANCISCO, Oct.  01, 2018  (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=n-3rS3w2c67AvQKvcEXb_YH1zaTsvVcjms8cIppz5QT9z9vhlO4fcPPSQ5Y_2WbsqOzWr6fas-WrStxz-KgYYw==" rel="nofollow" target="_blank" title=""><u>NinthDecimal</u></a>, the leading omni-channel marketing platform, today announced that Pinterest has chosen NinthDecimal as its offline attribution measurement partner. As a part of the Pinterest Marketing Program, NinthDecimal’s offline attribution product, Location Conversion Index® (LCI®), will quantify the value that the Pinterest ad platform has on driving foot traffic and offline conversions for brands.<br></p>]]></description>
      <pubDate>Mon, 01 Oct 2018 21:30 GMT</pubDate>
      <dc:identifier>1588226</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Mon, 01 Oct 2018 21:30 GMT</dc:modified>
      <dc:subject>Partnerships</dc:subject>
      <dc:keyword>attribution measurement</dc:keyword>
      <dc:keyword>Pinterest</dc:keyword>
    </item>
    <item>
      <guid
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      <link>https://www.globenewswire.com/news-release/2018/07/25/1541975/0/en/Branded-Cities-and-NinthDecimal-Integrate-Out-of-Home-and-Mobile-Advertising-for-Cross-Channel-Brand-Engagement.html</link>
      <title>Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement</title>
      <description><![CDATA[New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI <pre>New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI</pre>]]></description>
      <pubDate>Wed, 25 Jul 2018 13:30 GMT</pubDate>
      <dc:identifier>1541975</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Wed, 25 Jul 2018 13:30 GMT</dc:modified>
      <dc:subject>Company Announcement</dc:subject>
      <dc:keyword>out-of-home</dc:keyword>
      <dc:keyword>mobile advertising</dc:keyword>
      <dc:keyword>OOH campaigns</dc:keyword>
    </item>
    <item>
      <guid
        isPermaLink="true">https://www.globenewswire.com/news-release/2018/05/22/1510073/0/en/NinthDecimal-Launches-New-Measurement-Dashboard-For-Advanced-Marketing-Optimization.html</guid>
      <link>https://www.globenewswire.com/news-release/2018/05/22/1510073/0/en/NinthDecimal-Launches-New-Measurement-Dashboard-For-Advanced-Marketing-Optimization.html</link>
      <title>NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization</title>
      <description><![CDATA[<p align="left">SAN FRANCISCO, May  22, 2018  (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=l6U8qVWDpS9w6tKAPeCi3JXO44onYwzVfJZr2x0FWOGX4qsRkPa5tkpt4TxpAy8lJM0m3L1SRm5qT3VrNXRvsA==" rel="nofollow" target="_blank" title="NinthDecimal">NinthDecimal</a>, the leading omni-channel marketing platform powering real-world conversions for brands, today announced a major enhancement to its measurement platform with the addition of Visit Metrics. These new KPIs power advanced marketing optimization never before possible. Visit Metrics unlock vital insights into what is driving customer growth and customer acquisition. They sit side-by-side with NinthDecimal’s widely adopted Attribution Metrics within Location Conversion Index® (LCI®) to help CMOs make multimillion-dollar decisions on how to best allocate their marketing budget.<br></p>]]></description>
      <pubDate>Tue, 22 May 2018 13:00 GMT</pubDate>
      <dc:identifier>1510073</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Tue, 22 May 2018 13:01 GMT</dc:modified>
      <dc:subject>Product / Services Announcement</dc:subject>
      <dc:keyword>location data</dc:keyword>
      <dc:keyword>attribution measurement</dc:keyword>
      <dc:keyword>marketing platform</dc:keyword>
    </item>
    <item>
      <guid
        isPermaLink="true">https://www.globenewswire.com/news-release/2018/03/15/1437926/0/en/NinthDecimal-s-Omni-Channel-Marketing-Platform-Generates-More-Than-100-Percent-Annual-Revenue-Growth-for-the-Third-Consecutive-Year.html</guid>
      <link>https://www.globenewswire.com/news-release/2018/03/15/1437926/0/en/NinthDecimal-s-Omni-Channel-Marketing-Platform-Generates-More-Than-100-Percent-Annual-Revenue-Growth-for-the-Third-Consecutive-Year.html</link>
      <title>NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year</title>
      <description><![CDATA[<p align="left">SAN FRANCISCO, March  15, 2018  (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=nT-x0w6vHfn9-AvXML02nldoadP7maauWhiADTd-Owg24XEZkkuaUqn_z_V_5WIJeLZaJNJ1jU2bSjPC3Pl5vw==" rel="nofollow" target="_blank" title="NinthDecimal">NinthDecimal</a>, the leading omni-channel marketing platform powering real-world conversions for brands, today announced more than 100 percent annual revenue growth across its marketing platform in 2017. A record number of agencies, brands, and publishers partnered with NinthDecimal last year as the industry increased its focus on bridging the online and offline behaviors of consumers.<br></p>]]></description>
      <pubDate>Thu, 15 Mar 2018 12:00 GMT</pubDate>
      <dc:identifier>1437926</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Thu, 15 Mar 2018 12:01 GMT</dc:modified>
      <dc:subject>Company Announcement</dc:subject>
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      <link>https://www.globenewswire.com/news-release/2017/11/15/1264364/0/en/NinthDecimal-Launches-Industry-s-First-Website-to-Store-Attribution-Solution.html</link>
      <title>NinthDecimal Launches Industry's First Website-to-Store Attribution Solution </title>
      <description><![CDATA[<p><em><p>Website LCI(R)&nbsp;Enables Retailers to Link their Website Initiatives, Including search, to In-Store Foot Traffic for Omni-Channel Marketing Insights</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Nov 15, 2017) -  NinthDecimal, <a rel="nofollow" href="http://www.ninthdecimal.com/" title="the leading marketing platform powered by location data">the leading marketing platform powered by location data</a>, today announced it has expanded its offline attribution platform, Location Conversion Index&#174; (LCI), to measure website effectiveness. As the industry's first website-to-store attribution offering, the new Website LCI&#174; helps marketers further connect their digital assets to offline sales, and provides retailers with a better understanding of the interplay between their e-commerce and in-store initiatives.</p>]]></description>
      <pubDate>Wed, 15 Nov 2017 13:00 GMT</pubDate>
      <dc:identifier>1264364</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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        isPermaLink="true">https://www.globenewswire.com/news-release/2017/06/29/1264362/0/en/NinthDecimal-Acquires-MoLOGIQ-to-Propel-the-Development-of-Location-Intelligence-Solutions.html</guid>
      <link>https://www.globenewswire.com/news-release/2017/06/29/1264362/0/en/NinthDecimal-Acquires-MoLOGIQ-to-Propel-the-Development-of-Location-Intelligence-Solutions.html</link>
      <title>NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions </title>
      <description><![CDATA[<p><em><p>Formation of NinthDecimal Labs to Unlock Market Opportunities for Customers and Partners</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Jun 29, 2017) -  NinthDecimal, <a rel="nofollow" href="http://www.ninthdecimal.com/" title="the leading marketing platform powered by location data">the leading marketing platform powered by location data</a>, today announced that it has acquired MoLOGIQ, Inc., an innovative mobile audience platform. The acquisition will accelerate NinthDecimal's data initiatives as it continues to address the growing business needs of its customers and partners. To that end, the company is also announcing the formation of NinthDecimal Labs, a new group dedicated to pioneering the next generation of location-derived marketing solutions.</p>]]></description>
      <pubDate>Thu, 29 Jun 2017 11:00 GMT</pubDate>
      <dc:identifier>1264362</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <link>https://www.globenewswire.com/news-release/2017/06/20/1264360/0/en/Affinity-Solutions-and-NinthDecimal-Combine-Location-and-Purchase-Data-to-Deliver-End-to-End-Closed-Loop-Measurement-Solution.html</link>
      <title>Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution </title>
      <description><![CDATA[<p><em><p>Partnership Empowers Retailers to Create a Link Between Store Visits and Actual Purchases</p></em></p><p>NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - Jun 20, 2017) - Affinity Solutions, a leading provider of purchase-driven marketing solutions and <a rel="nofollow" href="http://www.ninthdecimal.com/" title="NinthDecimal">NinthDecimal</a>, the marketing platform powered by location, today announced a partnership that gives retail brands the ability to identify actual foot traffic and purchase behaviors generated from media campaigns. With full funnel visibility into customer conversions, from ad exposure to store visit to purchase, marketers can better understand campaign effectiveness and apply those insights to optimize their marketing efforts across media channels, creatives, and strategies.</p>]]></description>
      <pubDate>Tue, 20 Jun 2017 12:00 GMT</pubDate>
      <dc:identifier>1264360</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <link>https://www.globenewswire.com/news-release/2017/06/12/1264358/0/en/NinthDecimal-Audience-Intelligence-Fuels-RaceTrac-s-Drive-to-Store-Mobile-Ad-Campaign-to-Reach-New-and-Existing-Customers.html</link>
      <title>NinthDecimal Audience Intelligence Fuels RaceTrac's 'Drive-to-Store' Mobile Ad Campaign to Reach New and Existing Customers </title>
      <description><![CDATA[<p><em><p>Location Conversion Index(TM) Reveals 47 Percent Incremental Increase in Visitors</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Jun 12, 2017) - <strong> </strong>NinthDecimal, <a rel="nofollow" href="http://www.ninthdecimal.com/" title="the marketing platform powered by location data">the marketing platform powered by location data</a>, today released a study that directly links audience intelligence from its proprietary Location Graph&#8482; platform to a quantifiable incremental lift in visitors for RaceTrac, operator and owner of more than 450 convenience stores in the south. Using physical-world behavioral data from NinthDecimal, RaceTrac's month-long 'drive-to-store' mobile ad campaign generated a 47 percent increase in incremental convenience store visits. </p>]]></description>
      <pubDate>Mon, 12 Jun 2017 12:00 GMT</pubDate>
      <dc:identifier>1264358</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <guid
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      <link>https://www.globenewswire.com/news-release/2017/04/18/1264356/0/en/NinthDecimal-Adds-Media-Innovator-to-Its-Board-of-Directors-to-Capitalize-on-Surging-Demand-for-Omni-Channel-Marketing-Solutions.html</link>
      <title>NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions </title>
      <description><![CDATA[<p><em><p>Former Nielsen and comScore Executive to Help Build Upon Accelerated Growth</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Apr 18, 2017) -  NinthDecimal, <a rel="nofollow" href="http://www.ninthdecimal.com/" title="the marketing platform powered by location data">the marketing platform powered by location data</a>, today announced it has appointed Manish Bhatia, one of the media industry's leading executives, to its board of directors. Bhatia brings one of the most successful industry track records of identifying, building and managing successful digital data businesses globally with more than 20 years of experience.</p>]]></description>
      <pubDate>Tue, 18 Apr 2017 12:00 GMT</pubDate>
      <dc:identifier>1264356</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <title>NinthDecimal Introduces First Complete Cross-Device Native Ad Solution </title>
      <description><![CDATA[<p><em><p>Combining Native Advertising with Custom Audiences and Offline Attribution Drives Consumer Engagement for Marketers</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Apr 12, 2017) -  <a rel="nofollow" href="http://www.ninthdecimal.com/" title="NinthDecimal">NinthDecimal</a>, <a rel="nofollow" href="http://www.ninthdecimal.com/" title="the marketing platform powered by location data">the marketing platform powered by location data</a>, today announced the release of the first native ad solution to combine Location Graph&#8482; audiences and Location Conversion Index&#8482; into a single offering for marketers. NinthDecimal native ads, available across mobile web, mobile app and desktop, deliver relevant and engaging content within a publisher's environment. Positioned alongside organic content, cross-device native ads from NinthDecimal create a seamless and non-intrusive experience for users. </p>]]></description>
      <pubDate>Wed, 12 Apr 2017 13:00 GMT</pubDate>
      <dc:identifier>1264354</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <link>https://www.globenewswire.com/news-release/2017/03/23/1264352/0/en/AdColony-and-NinthDecimal-Enter-Strategic-Partnership-that-Marries-Industry-Leading-Mobile-Video-and-Location-Intelligence.html</link>
      <title>AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence </title>
      <description><![CDATA[<p><em><p>Marketers Can Combine the Power of TV-Like Mobile Video and Industry-Leading Location Targeting To Drive Real World Outcomes for Their Brands</p></em></p><p>SAN FRANCISCO, CA and LOS ANGELES, CA--(Marketwired - Mar 23, 2017) - <a rel="nofollow" href="http://www.ninthdecimal.com/" title="NinthDecimal,">NinthDecimal,</a> the leading marketing platform powered by location data, and <a rel="nofollow" href="http://www.adcolony.com/" title="AdColony">AdColony</a>, one of the largest independent mobile advertising platforms in the world -- 2<sup>nd</sup> only to Google within the top 1,000 apps -- today announced a deep strategic partnership that will bolster both companies' offerings across data, campaign planning, targeting and measurement -- enhancing the full life cycle of services for marketers. </p>]]></description>
      <pubDate>Thu, 23 Mar 2017 12:00 GMT</pubDate>
      <dc:identifier>1264352</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <link>https://www.globenewswire.com/news-release/2017/03/08/1264350/0/en/NinthDecimal-Achieves-Profitability-in-2016-Driven-by-Growth-in-Audience-Data-and-Measurement-Businesses.html</link>
      <title>NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses </title>
      <description><![CDATA[<p><em><p>Demand for Omni-Channel Marketing Solutions Fuels More Than 70 Percent Customer Growth in 2016</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Mar 8, 2017) -  <a rel="nofollow" href="http://www.ninthdecimal.com/" title="NinthDecimal">NinthDecimal</a>, the marketing platform powered by location data, today announced it reached profitability in the fourth quarter of 2016 driven by increasing demand for its data and measurement lines of business. The two business lines combined for an average 200 percent increase in year-over-year revenues. The accelerated growth for the second consecutive year reflects the positive impact of NinthDecimal's introduction of innovative data and measurement services in 2014. </p>]]></description>
      <pubDate>Wed, 08 Mar 2017 13:00 GMT</pubDate>
      <dc:identifier>1264350</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal </dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <link>https://www.globenewswire.com/news-release/2017/01/24/1264348/0/en/NinthDecimal-and-Acxiom-Team-Up-to-Unlock-the-Full-Marketing-Potential-of-Location-Data.html</link>
      <title>NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data </title>
      <description><![CDATA[<p><em><p>Data Partnership Delivers One-to-One Precision Targeting and Measurement at Scale With No Limitations</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Jan 24, 2017) -  <a rel="nofollow" href="http://www.ninthdecimal.com/" title="NinthDecimal">NinthDecimal</a>, the marketing platform powered by location data, today announced a comprehensive data integration agreement with <a rel="nofollow" href="http://www.acxiom.com/" title="Acxiom&#174;">Acxiom&#174;</a> (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="ACXM">ACXM</ticker>) that will activate its audience intelligence to offer marketers people-centric marketing solutions that span the entire campaign cycle including planning, targeting and measurement. </p>]]></description>
      <pubDate>Tue, 24 Jan 2017 13:00 GMT</pubDate>
      <dc:identifier>1264348</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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      <link>https://www.globenewswire.com/news-release/2016/09/08/1264346/0/en/Trilia-Partners-With-NinthDecimal-to-Give-Top-Brands-Real-Time-Access-to-Omni-Channel-Measurement-and-Unique-Audience-Intelligence.html</link>
      <title>Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence </title>
      <description><![CDATA[<p><em><p>Hill Holliday Media Agency Adopts Leading Offline Attribution Solution to Track Physical-World ROI for Campaigns Across All Media</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Sep 8, 2016) -  <a rel="nofollow" href="http://www.ninthdecimal.com" title="NinthDecimal">NinthDecimal</a>, the leading omni-channel audience and measurement company, today announced a partnership with the media agency <a rel="nofollow" href="http://triliamedia.com" title="Trilia">Trilia</a>, which will receive real-time access to NinthDecimal's unique audience insights and ROI measurement based on consumers' physical-world behavior. Trilia clients can now leverage sophisticated audience targeting for direct and programmatic campaigns, ecosystem-wide offline attribution and measurement and critical audience insights that complement existing customer data. With a client roster including Dunkin Donuts, John Hancock, TJX and other major brands, Trilia's decision to work with NinthDecimal further underscores how physical-world data can bring marketers unique advantages in connecting their media strategy to customers' offline behavior. </p>]]></description>
      <pubDate>Thu, 08 Sep 2016 12:00 GMT</pubDate>
      <dc:identifier>1264346</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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    <item>
      <guid
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      <link>https://www.globenewswire.com/news-release/2016/07/18/1264342/0/en/NinthDecimal-Study-Predicts-Which-Stores-Will-Benefit-Most-From-Sports-Authority-Closing.html</link>
      <title>NinthDecimal Study Predicts Which Stores Will Benefit Most From Sports Authority Closing </title>
      <description><![CDATA[<p><em><p>Study Also Reveals 39 Percent Decrease in Consumer Foot Traffic at Sports Authority in the Year Leading Up to Shutdown Announcement</p></em></p><p>SAN FRANCISCO, CA--(Marketwired - Jul 18, 2016) - <strong> </strong><a rel="nofollow" href="http://www.ninthdecimal.com/" title="NinthDecimal">NinthDecimal</a>, the leading omni-channel audience and measurement company, <a rel="nofollow" href="http://info.ninthdecimal.com/sports-authority-infographic.html" title="released a new study">released a new study</a> that reveals exactly which stores have the greatest opportunity to pick up customers from Sports Authority after it closes its doors for good. Based on NinthDecimal's analysis of trillions of data points on consumer foot traffic from over 135 million unique individuals, the study predicted that the biggest beneficiaries among sports retailers and big box stores would be Big 5 Sporting Goods and Walmart. The study also revealed a 39 percent decline in foot traffic at Sports Authority stores in the year leading up to the announcement that it would completely shut down.</p>]]></description>
      <pubDate>Mon, 18 Jul 2016 16:00 GMT</pubDate>
      <dc:identifier>1264342</dc:identifier>
      <dc:language>en</dc:language>
      <dc:publisher>GlobeNewswire Inc.</dc:publisher>
      <dc:contributor>NinthDecimal</dc:contributor>
      <dc:modified>Sun, 22 Apr 2018 03:01 GMT</dc:modified>
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